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From SaaS idea to paying users.

We design and build subscription software that people sign up to, pay for and use every day. One team handles the screens, the code, the billing and the launch.

  • Launch-ready first version
  • Billing from day one
  • Room to grow

First release plan

Working
  • Define the core user problemDone
  • Design onboarding and key screensDone
  • Set up accounts and teamsDone
  • Connect Stripe subscriptionsDone
  • Build admin and support areaLive
  • Invite first beta usersNext

Many SaaS ideas stall because the first build tries to do everything and launches months late. We agree the smallest version worth paying for, build it properly, and plan the next releases with you.

Everything a SaaS needs.

The parts every subscription product needs are built in from the start, so you can focus on what makes yours different.

Sign-up and onboarding

Email, Google or magic link sign-in, with a guided first run that gets new users to something useful quickly.

Teams and roles

Customers invite colleagues and set owner, admin and member permissions, with each account's data kept apart from every other.

Subscription billing

Plans, free trials, upgrades and cancellations run through Stripe Billing, and webhooks update access in your app as they happen.

Admin and support area

Your team can look up accounts, change plans, issue refunds and see what a user sees when they ask for help.

Product analytics

Sign-ups, activation and upgrades are tracked from launch with tools such as PostHog, so you can see where people drop off.

Emails and notifications

Welcome emails, receipts, password resets and in-app alerts are set up and tested, with templates your team can edit.

Done properly.

The details that decide whether SaaS products pays off.

Multi-tenant from the first commit.

Each customer account sits in its own space, with row-level security in PostgreSQL keeping data apart. Roles and permissions are planned early, so adding teams or enterprise plans later does not mean a rebuild.

Typical SaaS stack

Next.jsReactTypeScriptNode.jsPostgreSQLSupabaseStripe BillingVercelAWSPostHogFigma

Pricing your product can grow into.

We help you choose between flat, tiered, per-seat or usage-based plans, then model them in Stripe. Your app reads plans from one place, so adding a new tier later is a small change.

Plan setup

Plan types

Tiered and per-seat

Free trial

Card optional

Billing cycle

Monthly and annual

Plan changes

Prorated automatically

How it works.

Clear steps, and you approve each one before we move on.

  1. 01

    Scope

    We agree the core problem, the first users and the smallest version worth launching.

  2. 02

    Design

    Onboarding and key screens are designed in Figma and signed off with you.

  3. 03

    Build

    We build in short cycles and share working versions you can try as we go.

  4. 04

    Launch

    We go live, watch the analytics and plan the next release together.

Example project

A training provider turning courses into a subscription

A training company sells courses one at a time. It wants a members platform with monthly plans, team accounts for employers and progress tracking, without building something too large to launch.

What we would do

  • Agree the smallest product worth charging for
  • Design sign-up, onboarding and the learner dashboard
  • Set up Stripe plans with per-seat team billing
  • Build an admin area for courses and accounts

An illustration of how we would approach it, not a client result.

What you would get

  • A live SaaS product with accounts
  • Monthly and annual plans in Stripe
  • An admin area for your team
  • Analytics on sign-ups and upgrades
Start a project like this

Questions, answered.

Should we build an MVP first?

Usually, yes. A focused first version gets real users paying and giving feedback sooner, and it shows you what to build next. We help you decide what belongs in it and what can wait.

How much does it cost to build a SaaS product?

It depends on the features, integrations and types of user involved. Each build is quoted after a short call, with a fixed price agreed before we start.

Who owns the code?

You do. We can set up the code repository and hosting in your name from the start, and we document as we go so another developer could pick it up later.

Can you take over an existing SaaS codebase?

Yes. We start with a short audit of the code, hosting and billing setup. Then we agree what to fix first and what to build next.

Bring us your SaaS idea.

Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.

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