HomeServicesLead generation

More enquiries, better leads.

We build the pages, offers and follow-up that turn visitors into enquiries. Every lead lands in your CRM with the context your team needs to reply quickly.

  • More qualified enquiries
  • Faster first replies
  • Every lead tracked

Most businesses lose leads in the gaps between the ad, the form and the first reply. We connect each step, so every enquiry is captured, answered and followed up while interest is still high.

The numbers we report.

Every month you see what changed and why. Shown here with sample data. How we report results

Leads reportSample data

Leads

268▲ 47%

Booked calls

94▲ 39%

Cost per lead

£11.40▼ £4.20

Average reply time

2 min▼ 58 min

Leads

This yearLast year
CFunnel liveCInstant follow-up onCLead ads scaled
Leads, sample data: this year against last year
MonthThis yearLast year
Nov6049
Dec6854
Jan8558
Feb10064
Mar12075
Apr12981
May14888
Jun174100
Jul205109
Aug229121
Sep245130
Oct268139

Activity

Live feed
  • New leadQuiz funnel+1 leadJust now
  • Auto reply sentSMS and emailIn 40s2m ago
  • Call bookedCalendarWed 11:309m ago
  • Lead scoredCRMHot24m ago

Sample data, shown to illustrate the reporting you get. It is not a client result.

Built to capture demand.

Six parts that work together, from the first click to the moment a lead reaches your sales team.

Funnels and landing pages

Pages with one clear job.

We design focused landing pages for each offer, ad and audience. Clear copy, fast loading and one obvious next step keep visitors moving towards an enquiry.

  • Copy written for one offer
  • Fast on mobile
  • Built-in A/B testing
  • Tracking from first click
Explore funnels and landing pages

Lead magnets

Something worth an email address.

Guides, checklists and calculators that answer a real question your buyers have. We use AI to research and draft faster, and a person edits every page.

  • Guides and checklists
  • Calculators and price estimators
  • Designed to match your brand
  • Delivered automatically by email
Explore lead magnets

Forms and quizzes

Questions that qualify as they go.

Short forms and product quizzes that ask the right questions in the right order. Answers are scored and routed, so your team knows who to call first.

  • Multi-step forms that feel short
  • Product and service quizzes
  • Lead scoring from answers
  • Spam protection built in
Explore forms and quizzes

Instant follow-up

Every enquiry answered while it is warm.

Automated emails, texts and booking links go out the moment someone enquires. Your team gets an alert with the full details and a reminder to call.

  • Instant email and SMS replies
  • Calendar booking links
  • Team alerts by email or Slack
  • Reminders for missed follow-ups
Explore instant follow-up

CRM setup

One place for every lead.

We set up or tidy your CRM so every enquiry arrives with its source, answers and history. Pipelines, stages and tasks match how your team actually sells.

  • HubSpot and other CRMs
  • Pipelines and deal stages
  • Source tracking on every lead
  • Connected with Zapier, Make or n8n
Explore CRM setup

Lead ads

Forms that open inside the feed.

Lead ads on Facebook, Instagram, LinkedIn and Google let people enquire without leaving the platform. We sync each lead to your CRM and follow up straight away.

  • Meta Ads Manager instant forms
  • LinkedIn Lead Gen Forms
  • Google Ads lead form assets
  • Instant sync to your CRM
Explore lead ads

The detail that matters.

The parts that make the biggest difference, and how we handle each one.

Every lead knows where it came from.

We track each enquiry from the first click to the closed sale. You can see which ads, pages and offers bring in leads that actually buy, and spend accordingly.

Lead source view

Source

Paid social

Landing page

Spring offer page

Lead score

High intent

Next step

Call booked

Follow-up that runs while you work.

When someone enquires, a sequence of emails and texts starts on its own. It stops as soon as they book or reply, so nobody gets chased after saying yes.

New enquiry follow-up

TriggerForm submitted
SMSThanks, book a call here
TaskCall the new lead
WaitOne day
EmailAnswers to common questions

AI sorts the leads worth calling first.

Our AI assistant reads each enquiry, scores it against your ideal customer and writes a short summary for your team. A person sets the scoring rules and checks the results each week.

AI summary

Example

New enquiry for a full kitchen refit in Harrogate. Homeowner, ready to start in spring, has asked for a showroom visit. Strong fit. Call today and offer Saturday morning.

Checked by a person before it goes out

Work and examples.

Examples of how we'd approach a project like yours.

Example projects

How we would approach it. Illustrations, not client results.

Example project · Funnels and landing pages

A solar installer sending paid clicks to its homepage

A regional solar installer runs Meta and Google ads that all point to the homepage. Visitors browse, a few use the contact form, and the sales team cannot tell which ads bring real surveys.

  • Build one landing page per ad theme and audience
  • Add a short form asking postcode, roof type and timing
  • Track each enquiry from ad click to CRM record
See funnels and landing pages

Example project · Lead magnets

A loft conversion company wanting better-informed enquiries

A loft conversion company gets plenty of website visitors researching costs and planning rules, but few enquiries. Its blog answers questions, yet offers nothing to download and no reason to get in touch.

  • Find the cost and planning questions homeowners search most
  • Build a loft conversion cost estimator
  • Write a planning and permitted development guide
See lead magnets

Example project · Forms and quizzes

An online bike shop with shoppers unsure what fits

An online bike retailer sells a wide range, and new visitors struggle to choose. Many browse several product pages, then leave without adding anything to their basket.

  • Write a short quiz on riding style and budget
  • Map each answer set to a shortlist of bikes
  • Send answers to Klaviyo as profile properties
See forms and quizzes

How it works.

From first call to launch and beyond. You'll always know what's happening and what's next.

  1. 01

    Discovery

    We learn your offer, your buyers and where good leads come from today.

  2. 02

    Build

    We create the pages, forms, lead magnets and follow-up, then connect your CRM.

  3. 03

    Test

    We test every form, message and integration end to end before launch.

  4. 04

    Launch

    Traffic goes live and every lead is tracked from the first click.

  5. 05

    Improve

    We review lead quality with you and refine pages, offers and questions.

What you get.

Included with lead generation from Infinity, whichever way you start.

  • Landing pages for each key offer
  • Lead magnet designed and written
  • Qualifying forms or product quiz
  • Automated email and SMS follow-up
  • CRM pipeline set up and connected
  • Lead ads with forms synced to CRM
  • Source tracking in Google Analytics 4
  • Monthly lead quality review

Ways to start.

Retainers from £200 a month. Every option is confirmed after a short call, with a fixed price before we start.

Capture

One offer, captured properly.

Businesses with one main offer that need a focused page and fast follow-up.

  • One landing page
  • Qualifying form
  • Instant email follow-up
  • CRM connection
Start a project
Recommended

Pipeline

From first click to booked call.

Growing teams that want steady enquiries, quick replies and clear reporting.

  • Landing pages and lead magnet
  • Email and SMS follow-up
  • CRM pipeline setup
  • Lead ads on one platform
Start a project

Engine

Every channel feeding one pipeline.

Businesses running several offers or channels that need one joined-up system.

  • Funnels for each offer
  • Quizzes and lead scoring
  • Lead ads across platforms
  • Monthly optimisation and reporting
Start a project

Questions, answered.

How much does lead generation cost?

Projects are quoted after a short call, with a fixed price agreed before we start. Ongoing optimisation and lead ad management run on a fixed monthly fee.

How long does it take to set up?

Setup usually takes a few weeks, depending on how many pages, forms and integrations you need. We agree a date before we start and keep you updated as each part goes live.

Do you work with our existing CRM?

Usually, yes. We work with HubSpot and most popular CRMs, and connect others through Zapier, Make or n8n. If you have no CRM yet, we help you choose one that fits your team.

Can you promise a number of leads?

Results depend on your market, offer and budget, so we never promise a set number of leads. You get a carefully built system, clear tracking and regular reviews of what is working.

Where does AI fit in?

AI helps us research your market, draft copy, build quiz logic and summarise incoming enquiries. A person reviews every page and message before it goes live, and checks lead scoring regularly.

Do you also run the ads that bring traffic?

Yes. We can run lead ads and paid search alongside your funnel, or work with your existing ad team. Every lead is tracked back to the ad that brought it in.

Start turning visitors into enquiries.

Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.

hello@infinity.agency