Home Services Lead generationForms and quizzes

Ask better questions.

We design forms and quizzes that feel short, ask what your team needs to know and score every answer. Good leads reach the right person, and spam is filtered out.

Start a project Retainers from £200 a month

Forms that feel short
Answers scored instantly
Routed to your team

Quiz routing

TriggerQuiz completed

SplitHigh or low score

TaskCall high scorers first

EmailPersonal recommendation sent

Long forms put people off, and short ones leave your team calling leads with no idea what they want. We ask one question at a time, in the right order, and use each answer to qualify and route.

Forms that do the sorting.

Each form is planned around the decisions your team makes after an enquiry, then built to make those decisions automatic.

Multi-step forms

Easy questions first, contact details last. Progress bars and conditional logic keep the form short for every visitor.

Product quizzes

Shopify quizzes that recommend products from a few questions about needs and preferences. Answers feed Klaviyo, so follow-up emails match each result.

Lead scoring

Each answer adds or removes points based on budget, timing and fit. You agree the rules with us, and we review them regularly.

Smart routing

Leads go to the right person or pipeline by service, postcode or score, with alerts in email, Slack or your CRM.

Hidden source fields

Hidden fields capture UTM tags, the landing page and click IDs, so every submission arrives knowing where it came from.

Spam protection

Cloudflare Turnstile or reCAPTCHA, honeypot fields and email and phone validation filter out bots and fake details before they reach your pipeline.

Done properly.

The details that decide whether forms and quizzes pays off.

Every answer becomes a score.

We weight each question by how well it predicts a good customer, such as budget, timing or company size. High scores trigger an alert, and lower scores receive helpful emails until they are ready.

Lead score breakdown

Budget

Matches range

Timing

Within three months

Location

Service area

Result

Priority call

Built in the tool that fits.

We build in Typeform, Tally, HubSpot forms or your website's own form builder, depending on your stack and budget. For Shopify stores, we use dedicated quiz apps that connect to your product catalogue.

Form and quiz tools

TypeformTallyHubSpot formsGravity FormsWebflow formsJotformOctane AIShopify quiz appsCloudflare TurnstileZapierMake

How it works.

Clear steps, and you approve each one before we move on.

01
Map
We list the decisions your team makes about every new enquiry.
02
Design
We write the questions and order them so the form feels quick.
03
Score
We agree scoring and routing rules with you, then connect your CRM.
04
Refine
We watch where people drop off and adjust the questions.

Example project

An online bike shop with shoppers unsure what fits

An online bike retailer sells a wide range, and new visitors struggle to choose. Many browse several product pages, then leave without adding anything to their basket.

What we would do

Write a short quiz on riding style and budget
Map each answer set to a shortlist of bikes
Send answers to Klaviyo as profile properties
Follow up with emails matched to each result

An illustration of how we would approach it, not a client result.

What you would get

Product quiz live on your Shopify store
Results pages for each rider type
Quiz answers saved to Klaviyo profiles
Follow-up emails for each result

Start a project like this

Questions, answered.

Will more questions mean fewer enquiries?

It can, so we only ask what your team truly needs. Multi-step forms and conditional logic let you ask more without the form feeling long, and we test anything extra before keeping it.

Which form tool should we use?

If you already use HubSpot, its forms keep everything in one place. Typeform and Tally suit conversational forms, and Shopify stores usually need a dedicated quiz app. We recommend one after seeing your setup.

How do you stop spam submissions?

We combine Cloudflare Turnstile or reCAPTCHA with hidden honeypot fields and email and phone validation. This filters out most bots without making real visitors solve puzzles.

Can quiz answers be used in our emails?

Yes. Answers are saved to each contact in Klaviyo, Mailchimp or HubSpot, so follow-up emails and future campaigns can reflect what people told you. We ask for marketing consent clearly within the quiz.