Leads straight from the ad.

We plan, build and run lead ads with forms that open inside Facebook, Instagram, LinkedIn and Google. Every lead syncs to your CRM in real time and gets an instant reply.

Start a project Retainers from £200 a month

Forms prefilled for speed
Synced to your CRM
Quality over volume

Lead ad formats

Meta Instant FormsHigher intent formsLinkedIn Lead Gen FormsGoogle Ads lead form assetsTikTok Instant FormsCustom questionsHidden fieldsCRM webhooks

Lead ads can bring plenty of names, and many come from quick taps by people who never answer. We design forms and targeting for quality, sync every lead instantly and follow up before interest fades.

Every part, planned for quality.

From the form questions to the CRM sync, every part is built to bring in people your team wants to call.

Meta Instant Forms

Facebook and Instagram forms with prefilled contact details, custom questions and a review step when you want fewer, better leads.

LinkedIn Lead Gen Forms

Forms prefilled from LinkedIn profiles, targeted by job title, company size and industry. Ideal for B2B services with a clear buyer.

Google lead form assets

Lead form assets on Search, YouTube and Performance Max campaigns let people enquire straight from the ad.

Qualifying questions

Short custom questions on budget, timing or location filter out casual taps, with conditional answers where the platform supports them.

Instant CRM sync

Leads flow into HubSpot, Pipedrive or your CRM through native integrations, webhooks, Zapier or Make, with the campaign and ad attached.

Quality feedback loop

We send lead quality back to Meta and Google through the Conversions API and offline conversions, so the platforms can look for more people like your buyers.

Done properly.

The details that decide whether lead ads pays off.

Closing the loop on lead quality.

When a lead becomes a qualified call or a sale in your CRM, we send that event back to Meta and Google. The platforms can then optimise for people who go on to buy.

Lead quality loop

TriggerInstant Form submitted

MessageSynced to HubSpot

CallSales qualifies lead

ReportStatus sent to Meta

Consent and privacy built into forms.

Every form links to your privacy policy, and marketing opt-ins are separate, unticked checkboxes where the platform allows. That way, leads can receive email or SMS marketing later with the consent UK GDPR and PECR expect.

Form launch checks

Working

Privacy policy linkedDone
Opt-in checkbox untickedDone
Test lead reached CRMDone
Auto-reply email sentDone
Campaign live on MetaLive
LinkedIn versionNext

How it works.

Clear steps, and you approve each one before we move on.

01
Plan
We choose platforms, audiences and the offer worth enquiring about.
02
Build
We write the ads, design the forms and connect them to your CRM.
03
Test
We submit test leads to check every sync, alert and reply.
04
Optimise
We review lead quality weekly and shift budget towards what brings buyers.

Example project

An IT support firm wanting leads from office managers

A managed IT support company runs LinkedIn ads to a contact page on its website. Few people complete the form on mobile, and leads sit in a shared inbox until someone copies them across.

What we would do

Switch to LinkedIn Lead Gen Forms with prefilled details
Add questions on staff numbers and current provider
Sync each lead to HubSpot with campaign details
Send a booking link the moment a form arrives

An illustration of how we would approach it, not a client result.

What you would get

LinkedIn lead ad campaigns and creative
Qualifying Lead Gen Forms
Live HubSpot sync and team alerts
Weekly lead quality review

Start a project like this

Questions, answered.

Are lead ad leads lower quality than website leads?

They can be, because the form is so quick to fill. We add qualifying questions, use Meta's higher intent form type where it fits and judge each campaign by the leads that qualify.

Which platform is right for us?

LinkedIn suits B2B offers aimed at specific roles. Meta suits local services and consumer offers, and Google lead forms catch people already searching. Many businesses test two side by side.

Do leads go straight into our CRM?

Yes. We use native integrations where they exist, such as HubSpot with Meta and LinkedIn, and webhooks, Zapier or Make for the rest. Each lead arrives with its campaign, ad and form answers.

How much should we spend on lead ads?

It depends on your market, the platform and how many leads your team can handle. Our management is a fixed monthly fee, and your ad spend is paid directly to the platforms.