HomeServicesLogos and brand

A brand people remember.

We design logos and brand identities that look sharp everywhere they appear. From the first sketch to packaging and print, every piece fits together.

  • Instantly recognisable
  • Consistent everywhere
  • Ready for print

Many businesses grow with a logo made in a hurry, and it starts to look out of place as they grow. We build a clear identity with a logo, colours and type that work together on every screen and surface.

From mark to packaging.

Start with a logo or build the full identity, with every piece designed to sit together.

Logo design

A mark that suits your business.

We explore several directions, refine the strongest with you and finish it in every format you need. It works small on a phone and large on a van.

  • Several initial directions
  • Refinement rounds with you
  • Icon and wordmark versions
  • Files for screen and print
Explore logo design

Brand identity

Colours, type and tone that match.

We build the system around your logo, covering colour palette, typefaces, imagery style and tone of voice. Every touchpoint then looks and sounds like the same business.

  • Colour palette and typefaces
  • Imagery and icon style
  • Tone of voice notes
  • Social and email templates
Explore brand identity

Brand guidelines

One clear rulebook for your brand.

We put everything into a simple guide your team, printers and partners can follow. It shows what to do, what to avoid and where to find each file.

  • Logo use and spacing
  • Colour codes for print
  • Typography rules
  • Examples of correct use
Explore brand guidelines

Packaging and print

Your brand, ready to hold.

We design boxes, labels, inserts, business cards and signage, then prepare print-ready files to your printer's specification. We check proofs with you before anything is printed.

  • Boxes, labels and inserts
  • Business cards and stationery
  • Signage and vehicle graphics
  • Print-ready artwork files
Explore packaging and print

Brand refresh

Modernise without losing recognition.

If your brand feels dated, we keep what customers already know and sharpen the rest. We plan the rollout so the change is smooth across every channel.

  • Review of current brand
  • Updated logo and palette
  • Rollout plan by channel
  • Templates updated to match
Explore brand refresh

The detail that matters.

The parts that make the biggest difference, and how we handle each one.

Research before we sketch.

We look at your market, your competitors and the customers you want to reach. AI helps us gather references and spot patterns quickly, and a designer reviews every finding before it shapes the work.

AI research summary

Example

Most competitors in this category use dark blues and serif wordmarks. A warmer palette and a simple icon would stand apart and still feel trustworthy. Suggest exploring three directions on this basis.

Checked by a person before it goes out

Built to work at every size.

A logo has to read clearly on a favicon, a shop sign and a social profile picture. We test every version at small and large sizes, in colour and in one colour, before we sign it off.

Logo tests

Working
  • Favicon at small sizesDone
  • Single-colour versionDone
  • Light and dark backgroundsDone
  • Social profile cropsDone
  • Packaging mock-upsLive
  • Signage proofNext

Every file your team needs.

You receive a tidy brand kit with every logo version, colour code and template in clear folders. Your team, printer and web developer can find the right file in seconds.

Brand kit formats

SVGPNGPDFEPSFigma libraryCMYKRGBPantoneHex codesCanva templates

Work and examples.

Real projects first, then examples of how we'd approach yours.

Example projects

How we would approach it. Illustrations, not client results.

Example project · Logo design

A new coffee roastery that needs a launch logo

The roastery is launching online and at local markets. It needs a mark for coffee bags, a stall banner, Instagram and a Shopify store, and wants to look established from the start.

  • Review other roasters and local coffee shops
  • Present several directions shown on bags and banners
  • Refine the chosen mark for small sizes
See logo design

Example project · Brand identity

A growing gym that wants one consistent look

The gym has a logo, but its website, Instagram, posters and class timetables all use different colours and fonts. New staff create content without any shared rules.

  • Audit every channel the gym currently uses
  • Define colours, type and photo style
  • Write simple tone of voice notes
See brand identity

Example project · Brand guidelines

A franchise that needs every location to match

The business has several locations, each ordering its own signs, menus and social posts. Colours and logos vary from branch to branch, and head office wants one standard.

  • Collect materials from every location
  • Define approved logo versions and colours
  • Write rules for signs, menus and social posts
See brand guidelines

How it works.

From first call to launch and beyond. You'll always know what's happening and what's next.

  1. 01

    Brief

    A short call about your business, customers and where the brand will appear.

  2. 02

    Research

    We study your market and competitors and gather visual references.

  3. 03

    Design

    We present initial directions and refine the chosen one with you.

  4. 04

    Build out

    We extend the logo into colours, type, templates and print.

  5. 05

    Handover

    You receive guidelines and every file, neatly organised and ready to use.

What you get.

Included with logos and brand from Infinity, whichever way you start.

  • Primary logo, icon and wordmark
  • Colour palette with print codes
  • Typeface choices and pairings
  • Brand guidelines document
  • Social media and email templates
  • Business card and stationery designs
  • Print-ready packaging artwork
  • Organised brand kit folder

Ways to start.

Logos from £50. Every option is confirmed after a short call, with a fixed price before we start.

Logo

A sharp, ready-to-use logo.

Suits new businesses that need a professional logo to launch with.

  • Several initial directions
  • Refinement rounds with you
  • Full set of logo files
  • Basic colour palette
Start a project
Recommended

Brand identity

A complete, consistent identity.

Suits growing businesses that want to look the same everywhere they appear.

  • Logo design and variations
  • Colours, type and imagery
  • Brand guidelines document
  • Social and email templates
Start a project

Brand and packaging

Identity through to the box.

Suits product brands that need packaging and print alongside their identity.

  • Full brand identity
  • Packaging and label design
  • Inserts and printed collateral
  • Print-ready artwork and proofs
Start a project

Questions, answered.

How much does a logo or brand identity cost?

Every project is quoted after a short call, with a fixed price agreed before we start. The price depends on how many pieces you need, from a single logo to full packaging.

How long does it take?

A logo usually takes a few weeks, and a full identity with packaging takes longer. We agree a date before we start and keep you updated at each stage.

How many logo options will I see?

We present several distinct directions at the start. You choose the one that feels right, and we refine it with you until you are happy to sign it off.

Do I own the logo and files?

Yes. Once the project is paid, you own the final logo and brand assets outright. You receive every file in the formats your team and suppliers need.

Do you use AI to design logos?

We use AI to research your market, gather references and speed up early exploration. Every logo is designed and finished by a person, and nothing is presented to you without a designer checking it.

Can you work with our existing printer?

Yes. We prepare artwork to your printer's specification and check proofs with you. If you need a printer, we can recommend one that suits the job.

Let's shape your brand.

Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.

hello@infinity.agency