Home Services Logos and brandBrand refresh

A sharper version of you.

We update brands that feel dated while keeping what customers already recognise. Then we plan the rollout, so your website, socials, signs and packaging change in step.

Start a project Logos from £50

Recognition kept
Modern look
Planned rollout

Brand audit summary

Example

Customers know the green and the oak leaf icon. The serif wordmark feels dated and blurs on mobile. Suggest keeping the icon and colour, simplifying the leaf and moving to a cleaner wordmark.

Checked by a person before it goes out

Brands drift over time, with new pieces added in different styles until nothing quite matches. We keep the parts customers recognise, refine the rest and roll it out channel by channel.

What a refresh involves.

A refresh balances what to keep with what to change, then makes sure every touchpoint updates in the right order.

Brand audit

We gather every place your brand appears and review what works, what feels dated and what customers recognise most.

Logo refinement

We redraw and simplify your logo, sharpening shapes and spacing so it reads clearly at every size.

Updated palette and type

We adjust colours for contrast on screen and choose modern typefaces that still suit your character.

Refreshed templates

Social posts, email headers, presentations and stationery are updated in Canva or Figma to match the new look.

Rollout plan

We list every touchpoint, set the order of changes and prepare files for each, from website to van signage.

Announcement support

If you want to tell customers, we draft a short story for your website, email and social posts explaining the change.

Done properly.

The details that decide whether brand refresh pays off.

Deciding what stays and what changes.

We look at what customers associate with you, from colour to icon to lettering. AI helps us review past materials and competitor changes quickly, and a designer checks every finding before decisions are made.

Refresh decisions

Icon

Keep and simplify

Colour

Keep, adjust shade

Wordmark

Redraw

Photography

New style

A rollout that happens in order.

We plan the change so digital channels switch first and printed items update as stock runs low. That avoids wasted stock and stops old and new versions clashing for long.

Rollout plan

Working

Website and favicon updatedDone
Social profiles and bannersDone
Email templates and signaturesDone
Packaging reprintLive
Vehicle and shop signageNext

How it works.

Clear steps, and you approve each one before we move on.

01
Audit
We review every place your brand appears today.
02
Refine
We update the logo, colours and type, keeping what customers know.
03
Plan
We map the rollout across every channel and supplier.
04
Roll out
We prepare files and templates for each change, in order.

Example project

A family-run garden centre ready for a modern look

The garden centre's logo has been in use for decades and appears in several versions across signs, bags, the website and social media. Loyal customers know it well, though it now looks dated beside newer competitors.

What we would do

Audit every version of the logo in use
Keep the familiar icon and refine its shape
Update colours and type for screens
Plan signage changes after digital channels

An illustration of how we would approach it, not a client result.

What you would get

A refined logo suite
Updated colours and typefaces
A channel-by-channel rollout plan
Refreshed templates and print files

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Related work.

Projects where we did this kind of work.

Own product · iOS app

DisCam

A disposable-style film camera app, from name and icon to App Store listing.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

What is the difference between a refresh and a rebrand?

A refresh updates your existing brand while keeping what people recognise, such as the name, icon or main colour. A rebrand starts again, often with a new name or a completely new identity.

Will customers still recognise us?

That is the aim of a refresh. We identify the elements customers associate with you and keep them, so the change feels like a natural update.

Do we have to replace all our printed materials at once?

No. We plan the rollout so digital channels update first and printed items change as stock runs low. Your guidelines cover both versions during the changeover if needed.

How much does a brand refresh cost?

A brand refresh is quoted after a short call, with a fixed price agreed before we start. It usually takes a few weeks, and we agree a date before we start.