Many businesses try every channel at once, without a clear message or a way to tell what is working. We start with your customers and your numbers, then focus effort on the few channels most likely to grow sales.
The numbers we report.
Every month you see what changed and why. Shown here with sample data. How we report results
Growth reportSample data
Enquiries
184▲ 22%
Online revenue
£48.6k▲ 31%
Conversion rate
3.8%▲ 0.9 pts
Return on ad spend
4.2x▲ 0.6x
Revenue
This yearLast year
£30k£60k
CWebsite liveCGoogle Ads liveCEmail flows live
NovDecJanFebMarAprMayJunJulAugSepOct
Revenue, sample data: this year against last year
Month
This year
Last year
Nov
£14,000
£11,480
Dec
£15,187
£12,002
Jan
£18,015
£13,108
Feb
£20,276
£14,067
Mar
£22,517
£15,426
Apr
£25,707
£16,228
May
£30,969
£17,947
Jun
£34,014
£18,618
Jul
£38,177
£20,658
Aug
£42,433
£21,992
Sep
£42,650
£23,489
Oct
£48,600
£25,272
Activity
Live feed
New enquiryContact form+1 leadJust now
New saleShopify+£862m ago
New leadGoogle Ads+1 lead9m ago
Call bookedBooking pageTue 10:0024m ago
Sample data, shown to illustrate the reporting you get. It is not a client result.
From audit to action.
Six pieces of strategy work, each written to be acted on by you, your team or ours.
Marketing audit
A clear view of where you stand.
We review your website, ads, email, social and analytics to see what is bringing in customers and what is wasting budget. You get a short, prioritised list of fixes.
We decide where your time and budget should go across search, social, email, ads and partnerships. Each channel gets a clear role, a budget and a way to measure it.
We plan topics and formats around real customer questions, then map them to each channel. AI speeds up research and first drafts, and a person shapes every piece to fit your brand.
We set up Google Analytics 4, conversion tracking and a simple dashboard that shows what matters. Each month we explain what changed and what we recommend next.
The parts that make the biggest difference, and how we handle each one.
Strategy grounded in your real numbers.
Before recommending anything, we look at your sales data, analytics, ad accounts and customer feedback. AI helps us sort large amounts of data quickly, and a person checks every finding.
What we review
Google Analytics 4Google Search ConsoleMeta Ads ManagerGoogle AdsMicrosoft AdvertisingKlaviyoShopifyHubSpotCustomer reviews
A quarterly plan with clear owners.
Strategy becomes a plan broken into weekly tasks, each with an owner and a deadline. You always know what is done, what is in progress and what comes next.
Quarter one plan
Working
Positioning workshopDone
Customer interviewsDone
Analytics and tracking fixedDone
Content calendar approvedDone
Spring launch campaignLive
Partnership outreachNext
One scorecard for every channel.
We agree a small set of measures for each channel, all tied to enquiries and sales. You see every channel on one dashboard, judged on the same terms.
Channel scorecard
Primary goal
Qualified enquiries
Main channel
Organic search
Support channel
Email nurture
Review cadence
Monthly
Work and examples.
Real projects first, then examples of how we'd approach yours.
How we would approach it. Illustrations, not client results.
Example project · Marketing audit
An online homeware shop with rising ad costs
Ad spend has grown each quarter while sales have stayed flat. The team runs Meta and Google ads, sends a weekly email and posts on Instagram, with no clear view of which channel brings buyers.
Check tracking and fix gaps before judging channels
Compare ad spend against attributed sales by channel
Watch session recordings on product and basket pages
A local accountancy firm that sounds like everyone else
The firm wins work through referrals yet struggles online. Its website lists the same services as every rival nearby, and new enquiries are mostly from price shoppers it does not want.
Interview the best clients about why they stayed
Map local competitors on claims and target clients
The practice runs Google Ads, Facebook posts, a monthly newsletter, local print adverts and a directory listing. Each gets a little budget, nobody owns the results and the team cannot say where new patients come from.
Track where every new patient enquiry comes from
Give each channel one clear role or pause it
Shift budget towards high-intent search and Google Business Profile
An audit of where you are now, your positioning and key messages, a channel and budget plan, and a quarterly action plan with owners. You also get analytics set up so progress can be measured.
How much does a marketing strategy cost?
A strategy project is quoted after a short call, with a fixed price agreed before we start. Ongoing strategy support and monthly reviews run on a fixed monthly fee.
How long does a strategy take?
A full strategy usually takes a few weeks, including the audit, workshops and the written plan. We agree a date before we start and share findings as we go.
Can you carry out the plan as well?
Yes. Our team covers websites, SEO, paid ads, email, social and video, so we can deliver any part of it. You can also hand the plan to your own team or other suppliers.
We are a small business. Is this for us?
Yes. When time and budget are limited, focus matters even more. We size the work to your business and keep the plan practical enough to act on each week.
How do you use AI in strategy work?
AI helps us research markets, analyse reviews and survey responses, and spot patterns in your data faster. A strategist checks every finding and makes the final recommendations.