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A clear plan for growth.

We work out where your growth will come from, then turn it into a plan your team can follow week by week.

  • Clear priorities
  • Spend with purpose
  • Measurable progress

Many businesses try every channel at once, without a clear message or a way to tell what is working. We start with your customers and your numbers, then focus effort on the few channels most likely to grow sales.

The numbers we report.

Every month you see what changed and why. Shown here with sample data. How we report results

Growth reportSample data

Enquiries

184▲ 22%

Online revenue

£48.6k▲ 31%

Conversion rate

3.8%▲ 0.9 pts

Return on ad spend

4.2x▲ 0.6x

Revenue

This yearLast year
CWebsite liveCGoogle Ads liveCEmail flows live
Revenue, sample data: this year against last year
MonthThis yearLast year
Nov£14,000£11,480
Dec£15,187£12,002
Jan£18,015£13,108
Feb£20,276£14,067
Mar£22,517£15,426
Apr£25,707£16,228
May£30,969£17,947
Jun£34,014£18,618
Jul£38,177£20,658
Aug£42,433£21,992
Sep£42,650£23,489
Oct£48,600£25,272

Activity

Live feed
  • New enquiryContact form+1 leadJust now
  • New saleShopify+£862m ago
  • New leadGoogle Ads+1 lead9m ago
  • Call bookedBooking pageTue 10:0024m ago

Sample data, shown to illustrate the reporting you get. It is not a client result.

From audit to action.

Six pieces of strategy work, each written to be acted on by you, your team or ours.

Marketing audit

A clear view of where you stand.

We review your website, ads, email, social and analytics to see what is bringing in customers and what is wasting budget. You get a short, prioritised list of fixes.

  • Channel and spend review
  • Website and conversion checks
  • Competitor comparison
  • Quick wins and bigger bets
Explore marketing audit

Brand positioning

Why customers should choose you.

We define who you serve, what makes you different and how to say it simply. Every page, ad and email then works from the same clear message.

  • Ideal customer profiles
  • Value proposition and key messages
  • Tone of voice guide
  • Competitor positioning map
Explore brand positioning

Channel strategy

The right channels, in the right order.

We decide where your time and budget should go across search, social, email, ads and partnerships. Each channel gets a clear role, a budget and a way to measure it.

  • Channel mix and priorities
  • Budget split by channel
  • Organic and paid balance
  • Targets for each channel
Explore channel strategy

Launch plans

Launches planned down to the day.

Whether it is a new product, service, website or location, we plan the run-up, launch day and the weeks after. Everyone knows what goes out and when.

  • Pre-launch audience building
  • Launch day timeline
  • Channel-by-channel task list
  • Post-launch review
Explore launch plans

Content planning

A calendar your team can keep.

We plan topics and formats around real customer questions, then map them to each channel. AI speeds up research and first drafts, and a person shapes every piece to fit your brand.

  • Topic research from customer questions
  • Monthly content calendar
  • Formats for each channel
  • Briefs ready to hand over
Explore content planning

Reporting and analytics

Numbers that lead to decisions.

We set up Google Analytics 4, conversion tracking and a simple dashboard that shows what matters. Each month we explain what changed and what we recommend next.

  • Google Analytics 4 setup
  • Conversion and event tracking
  • Live dashboard in Looker Studio
  • Monthly insight and recommendations
Explore reporting and analytics

The detail that matters.

The parts that make the biggest difference, and how we handle each one.

Strategy grounded in your real numbers.

Before recommending anything, we look at your sales data, analytics, ad accounts and customer feedback. AI helps us sort large amounts of data quickly, and a person checks every finding.

What we review

Google Analytics 4Google Search ConsoleMeta Ads ManagerGoogle AdsMicrosoft AdvertisingKlaviyoShopifyHubSpotCustomer reviews

A quarterly plan with clear owners.

Strategy becomes a plan broken into weekly tasks, each with an owner and a deadline. You always know what is done, what is in progress and what comes next.

Quarter one plan

Working
  • Positioning workshopDone
  • Customer interviewsDone
  • Analytics and tracking fixedDone
  • Content calendar approvedDone
  • Spring launch campaignLive
  • Partnership outreachNext

One scorecard for every channel.

We agree a small set of measures for each channel, all tied to enquiries and sales. You see every channel on one dashboard, judged on the same terms.

Channel scorecard

Primary goal

Qualified enquiries

Main channel

Organic search

Support channel

Email nurture

Review cadence

Monthly

Work and examples.

Real projects first, then examples of how we'd approach yours.

Example projects

How we would approach it. Illustrations, not client results.

Example project · Marketing audit

An online homeware shop with rising ad costs

Ad spend has grown each quarter while sales have stayed flat. The team runs Meta and Google ads, sends a weekly email and posts on Instagram, with no clear view of which channel brings buyers.

  • Check tracking and fix gaps before judging channels
  • Compare ad spend against attributed sales by channel
  • Watch session recordings on product and basket pages
See marketing audit

Example project · Brand positioning

A local accountancy firm that sounds like everyone else

The firm wins work through referrals yet struggles online. Its website lists the same services as every rival nearby, and new enquiries are mostly from price shoppers it does not want.

  • Interview the best clients about why they stayed
  • Map local competitors on claims and target clients
  • Define a niche the firm already serves well
See brand positioning

Example project · Channel strategy

A regional dental practice with too many channels

The practice runs Google Ads, Facebook posts, a monthly newsletter, local print adverts and a directory listing. Each gets a little budget, nobody owns the results and the team cannot say where new patients come from.

  • Track where every new patient enquiry comes from
  • Give each channel one clear role or pause it
  • Shift budget towards high-intent search and Google Business Profile
See channel strategy

How it works.

From first call to launch and beyond. You'll always know what's happening and what's next.

  1. 01

    Listen

    We learn about your business, goals, customers and what you have tried so far.

  2. 02

    Audit

    We review your channels, data and competitors to find gaps and quick wins.

  3. 03

    Plan

    We write a focused strategy with priorities, budgets and clear owners.

  4. 04

    Deliver

    We run the plan with your team, or hand it over ready to go.

  5. 05

    Review

    Each month we measure progress and adjust the plan where needed.

What you get.

Included with marketing from Infinity, whichever way you start.

  • Marketing audit with prioritised fixes
  • Positioning and key messages
  • Ideal customer profiles
  • Channel plan with budget split
  • Quarterly action plan with owners
  • Content calendar and briefs
  • Analytics setup and live dashboard
  • Monthly review and recommendations

Ways to start.

Retainers from £200 a month. Every option is confirmed after a short call, with a fixed price before we start.

Audit

See clearly where you stand.

Businesses that want an outside view before deciding what to change.

  • Full marketing audit
  • Competitor review
  • Prioritised recommendations
  • Walkthrough call
Start a project
Recommended

Strategy

A full plan, ready to run.

Teams that need direction, a clear message and a plan they can carry out.

  • Audit and positioning
  • Channel and budget plan
  • Quarterly action plan
  • Content calendar
Start a project

Partner

Ongoing strategy and monthly reviews.

Growing businesses that want a senior marketing partner without hiring in-house.

  • Everything in Strategy
  • Monthly reviews and reporting
  • Launch planning as needed
  • Ongoing channel guidance
Start a project

Questions, answered.

What is included in a marketing strategy?

An audit of where you are now, your positioning and key messages, a channel and budget plan, and a quarterly action plan with owners. You also get analytics set up so progress can be measured.

How much does a marketing strategy cost?

A strategy project is quoted after a short call, with a fixed price agreed before we start. Ongoing strategy support and monthly reviews run on a fixed monthly fee.

How long does a strategy take?

A full strategy usually takes a few weeks, including the audit, workshops and the written plan. We agree a date before we start and share findings as we go.

Can you carry out the plan as well?

Yes. Our team covers websites, SEO, paid ads, email, social and video, so we can deliver any part of it. You can also hand the plan to your own team or other suppliers.

We are a small business. Is this for us?

Yes. When time and budget are limited, focus matters even more. We size the work to your business and keep the plan practical enough to act on each week.

How do you use AI in strategy work?

AI helps us research markets, analyse reviews and survey responses, and spot patterns in your data faster. A strategist checks every finding and makes the final recommendations.

Plan your next quarter with us.

Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.

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