Launch with everyone ready.

We plan the weeks before, the day itself and the weeks after, so your team, your channels and your audience are ready when you go live.

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Audience warmed up
Every task owned
Clear launch timeline

Launch sequence

PostTeaser across social

EmailWaitlist early access

LaunchGo live on site

SMSLaunch day reminder

ReviewFirst week debrief

Launches often get a burst of attention on the day, then go quiet because nothing was planned for the weeks after. We plan three phases with dated tasks and owners, so attention builds before launch day and the plan keeps going after it.

Inside a launch plan.

Each plan is built around your launch date, your audience and the channels you already have.

Launch goals

We agree what a good launch looks like before planning anything, from waitlist sign-ups to first orders, and how each goal will be measured.

Pre-launch audience

Waitlists, teasers, early access offers and creator seeding build interest ahead of launch, so you open to people who are already waiting.

Launch day timeline

An hour-by-hour run sheet for launch day, covering emails, posts, ads, site changes and who checks what.

Channel task list

Every channel gets its own dated tasks, from email and SMS to paid ads, PR and partner posts.

Assets and messaging

A brief for every asset you need, with key messages, offers and copy aligned to your positioning.

Post-launch review

We review what worked, capture what customers said and plan the follow-up campaigns for the weeks ahead.

Done properly.

The details that decide whether launch plans pays off.

Three phases, one shared timeline.

Pre-launch builds an audience, launch day turns attention into action and post-launch keeps the message going. Every task sits on one timeline in Notion or your own project tool, with an owner and a date.

Launch tasks

Working

Waitlist page liveDone
Teaser content scheduledDone
Creator kits sentDone
Launch emails approvedDone
Paid ads in reviewLive
Post-launch surveyNext

A backup plan for every risk.

We plan for stock running out, a slow site or a delayed shipment before they happen. Each risk has a backup plan and a named person, so your team knows exactly what to do on the day.

Launch day update

Example

Launch day check-in. All emails sent on schedule. Paid social approved and live. A product page shows the wrong delivery note, flagged to the web team. Next check at midday.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

01
Brief
We agree the launch, the audience, the date and what success means.
02
Plan
We build the timeline, task list and asset briefs across every channel.
03
Go live
We run launch day with you, or support your team from the side.
04
Debrief
We review what happened and plan the next few weeks of activity.

Example project

A skincare brand launching a new product range

The brand has a loyal email list and an active Instagram following but has never run a planned launch. Past releases went live with a single post and email, then faded within days.

What we would do

Open a waitlist with early access for subscribers
Seed samples with a few aligned creators
Plan launch week emails, posts and paid ads
Schedule follow-up content using early customer reviews

An illustration of how we would approach it, not a client result.

What you would get

A dated launch timeline with owners
Briefs for every launch asset
A launch day run sheet
A post-launch review and next steps

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Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

What should a product launch plan include?

Clear goals, a target audience, key messages and a dated timeline across three phases. It should list every task by channel with an owner, plus backup plans for common risks and a review after launch.

How far ahead should we start planning?

The earlier the better, because building an audience takes time. We can still help with a launch that is close, and we will be honest about what is realistic in the time available.

Can you run the launch as well as plan it?

Yes. Our team covers email, paid ads, social, video and website changes, so we can run any part of the launch. You can also hand the plan to your own team.

How much does a launch plan cost?

A launch plan is quoted after a short call, with a fixed price agreed before we start. If you want us to run the launch too, we include that in the same quote.