HomeServicesEmail marketing

Email that earns its place.

We plan, write and build email that people want to open. Automations work around the clock, and campaigns reach the right people at the right time.

  • More repeat purchases
  • Flows that run daily
  • A healthier, engaged list

Most lists get the same newsletter every week, and the people most ready to buy are treated like everyone else. We send each subscriber the message that fits what they have done, browsed or bought, at the moment it matters.

The numbers we report.

Every month you see what changed and why. Shown here with sample data. How we report results

Email reportSample data

Email revenue

£12.8k▲ 36%

Flow revenue

£7.9k▲ 44%

Click rate

3.4%▲ 0.8 pts

List size

14.2k▲ 1.9k

Email revenue

This yearLast year
CWelcome flow liveCAbandoned cart liveCSegments rebuilt
Email revenue, sample data: this year against last year
MonthThis yearLast year
Nov£3,800£3,116
Dec£4,245£3,242
Jan£4,798£3,429
Feb£5,430£3,740
Mar£6,339£4,082
Apr£6,946£4,516
May£7,547£4,673
Jun£9,067£5,186
Jul£9,932£5,329
Aug£11,185£5,701
Sep£11,979£6,132
Oct£12,800£6,656

Activity

Live feed
  • Cart recoveredAbandoned cart flow+£54Just now
  • Welcome flow saleFirst order+£382m ago
  • New subscriberSign-up form+19m ago
  • Win-back purchaseLapsed customer+£7224m ago

Sample data, shown to illustrate the reporting you get. It is not a client result.

The full email programme.

Automations and smart campaigns do the selling, backed by strong design, steady list growth, good deliverability and clear reporting.

Automations

Emails triggered by what people do.

Flows send the right message when someone signs up, browses, leaves a basket or buys. Built once, tested properly and running every day in Klaviyo or Mailchimp.

  • Welcome series for new subscribers
  • Abandoned cart and browse abandonment
  • Post-purchase and review requests
  • Win-back for lapsed customers
Explore automations

Smart campaigns

Every send matched to its segment.

Every campaign goes to a segment chosen for that message, at the time each subscriber is most likely to open. We test as we go and keep what works.

  • Segmentation by behaviour and value
  • Send-time optimisation
  • A/B testing of subject and content
  • Predictive audiences from purchase data
Explore smart campaigns

Design and copy

Emails that look and read like you.

Clean, mobile-first templates that match your brand, with copy written for your customers. AI helps us draft and test more ideas, and a person edits the final copy in your voice.

  • Custom templates in your brand
  • Copy and subject lines
  • Product and image blocks
  • Dark mode and accessibility checks
Explore design and copy

List growth

More of the right subscribers.

Sign-up forms, pop-ups and offers that grow your list with people who are likely to buy. Every new subscriber is tagged by source, so their welcome fits.

  • Pop-ups and embedded forms
  • SMS and email opt-ins
  • Quiz and competition sign-ups
  • Source tags for every subscriber
Explore list growth

Deliverability

Built to reach the inbox.

We set up domain authentication, warm up new sending domains and keep your list clean. These are the signals Gmail and Outlook look at before deciding where your email lands.

  • SPF, DKIM and DMARC setup
  • Gmail and Yahoo sender requirements
  • List cleaning and sunset flows
  • Inbox placement monitoring
Explore deliverability

Reporting

Know what each email earns.

Clear monthly reports show revenue from flows and campaigns, list health and what we are testing next. You see what is working without digging through dashboards.

  • Revenue by flow and campaign
  • List growth and health
  • Test results explained plainly
  • Next month's priorities
Explore reporting

The detail that matters.

The parts that make the biggest difference, and how we handle each one.

Abandoned baskets, followed up automatically.

When someone leaves items in their basket, a short sequence reminds them what they chose. It adapts to what they do next and ends as soon as they check out.

Abandoned cart flow

TriggerCheckout started
WaitOne hour
EmailStill thinking it over
SplitOpened but not bought
SMSYour basket is saved

Campaigns built on real customer data.

We segment your list by what people browse, buy and open. Klaviyo's predictive data helps us find likely repeat buyers and those drifting away, so each campaign has a clear audience.

Segment snapshot

Audience

Likely repeat buyers

Send time

Optimised per subscriber

Test running

Subject line

Excludes

Recent purchasers

Every email checked before it sends.

Before any send, our AI assistant checks links, discount codes, image text and mobile layout. A person then reviews the flagged items and signs off the final email.

Pre-send check

Example

Subject line fits on mobile. One link points to an old collection page. Hero image is missing alt text. Discount code matches the live Shopify discount. Ready for human review.

Checked by a person before it goes out

Work and examples.

Real projects first, then examples of how we'd approach yours.

Example projects

How we would approach it. Illustrations, not client results.

Example project · Automations

An online tea company with few repeat orders

An online loose-leaf tea company has a welcome email and a basic cart reminder. Most customers buy once, finish their tea a few weeks later and hear nothing from the brand.

  • Rebuild the welcome series with brewing guides and story
  • Add replenishment reminders timed to pouch size
  • Split post-purchase emails by first and repeat buyers
See automations

Example project · Smart campaigns

A fashion boutique emailing its whole list every week

An independent clothing boutique sends the same newsletter to everyone each week. Unsubscribes are creeping up, loyal customers see offers meant for newcomers, and nobody knows which sends actually bring in orders.

  • Split the list by engagement, purchase history and value
  • Plan new-in, styling and VIP early-access sends
  • Exclude recent buyers from discount campaigns
See smart campaigns

Example project · Design and copy

A jewellery brand with emails that break on mobile

An online jewellery brand designs each email as one large image in a design tool. On phones the text is tiny, dark mode hides the logo and the emails take a while to load.

  • Rebuild the template with live text and modular blocks
  • Create a dark mode version of the logo
  • Write a short voice guide for all emails
See design and copy

How it works.

From first call to launch and beyond. You'll always know what's happening and what's next.

  1. 01

    Audit

    We review your platform, flows, list health and recent campaigns.

  2. 02

    Plan

    We map the automations and campaign calendar that fit your customers.

  3. 03

    Build

    We design, write and set up each flow and template.

  4. 04

    Test

    Every email is checked on mobile, desktop and dark mode before sending.

  5. 05

    Grow

    We send, measure and refine each month based on what your customers do.

What you get.

Included with email marketing from Infinity, whichever way you start.

  • Core automations built and tested
  • Custom templates in your brand
  • Segments and predictive audiences
  • Monthly campaign calendar
  • Sign-up forms and pop-ups
  • Domain authentication and deliverability setup
  • Monthly report with clear next steps

Ways to start.

Retainers from £200 a month. Every option is confirmed after a short call, with a fixed price before we start.

Flows

Your core automations, done properly.

Brands that need the essential flows built before anything else.

  • Welcome series
  • Abandoned cart and browse flows
  • Post-purchase flow
  • Deliverability setup
Start a project
Recommended

Flows and campaigns

Automations plus a steady send calendar.

Growing brands that want automations and regular campaigns handled for them.

  • Full automation suite
  • Regular segmented campaigns
  • Design and copy included
  • Monthly reporting
Start a project

Full programme

Email and SMS, fully managed.

Established brands ready for advanced testing, predictive audiences and SMS alongside email.

  • Everything in Flows and campaigns
  • Predictive audiences and testing
  • SMS campaigns and flows
  • List growth programme
Start a project

Questions, answered.

Which email platforms do you work with?

We work mostly in Klaviyo and Mailchimp, and can pick up most other major platforms. If you are choosing one, we will recommend what suits your store, list and budget.

How much does email marketing cost?

Setting up automations is a project, quoted after a short call, with a fixed price agreed before we start. Ongoing campaigns and management run on a fixed monthly fee.

How long until the automations are live?

Core flows are usually live within a few weeks, depending on how many we build and how ready your brand assets are. We agree a date before we start.

Can you work with our existing list and flows?

Yes. We start by auditing what you already have, keep what works and rebuild what does not. Your subscribers and their history stay intact.

Do you use AI to write the emails?

AI helps us research, draft subject lines and test more ideas in less time. A person writes the final copy in your brand voice and checks every email before it sends.

Do you handle SMS as well?

Yes. Klaviyo and similar platforms run SMS alongside email, so we can add texts to key flows like abandoned cart. We keep SMS sparing and make sure consent is collected properly.

Make your list pay its way.

Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.

hello@infinity.agency