Modular templates
A master template with reusable blocks for headers, products, reviews and offers, built in Klaviyo or Mailchimp so your team can edit easily.
HomeServicesEmail marketingDesign and copy
Clear to read, easy to tap.
We design email templates that look like your brand on every screen, and write copy that sounds like you. Every email is checked for mobile, dark mode and accessibility before it sends.
- Designed for mobile
- Written in your voice
- Checked in dark mode
Built and tested in
FigmaKlaviyoMailchimpCustom HTMLMJMLLitmusEmail on AcidGmailApple MailOutlook
Many emails are one large image with a button, which loads slowly and means nothing to a screen reader. We build with live text, light code and modular blocks that look sharp everywhere and are quick to reuse.
Design and words together.
Templates, blocks and copy are designed as one system, so every campaign and flow looks and sounds consistent.
Mobile-first layouts
Single-column layouts, large tap targets and readable type sizes, designed for the phone first and checked on desktop after.
Subject lines and preheaders
We write several options per send, using AI to explore angles quickly, then pick and test the strongest with a person's judgement.
Copy in your voice
A short voice guide keeps every email consistent. A person edits all copy so it reads naturally and sounds like your brand.
Dynamic product blocks
Product feeds pull live images, prices and stock from Shopify, so recommendations stay current without manual updates.
Accessibility checks
Live text, alt text, strong colour contrast and logical reading order make every email usable with a screen reader.
Done properly.
The details that decide whether design and copy pays off.
Built to survive every inbox.
Outlook, Gmail and Apple Mail all render email differently, and dark mode can invert colours without warning. We test every template across major clients, adjust logos and backgrounds for dark mode and keep code light so Gmail does not clip it.
Template checks
Working- Gmail and Outlook renderingDone
- Dark mode logo swapDone
- Alt text on every imageDone
- Links and UTM tagsDone
- Final copy proofreadLive
- Plain-text versionNext
More ideas, one careful edit.
AI helps us explore more subject lines, angles and layouts in less time. A copywriter then chooses the best, rewrites them in your voice and checks every claim, price and discount code against your store.
Subject line shortlist
ExampleFive options drafted for the autumn launch. Two are too similar to last week's send. Shortlist the curiosity line and the product-led line for an A/B test, and keep the preheader short for mobile.
Checked by a person before it goes out
How it works.
Clear steps, and you approve each one before we move on.
- 01
Discover
We gather your brand assets, voice notes and strongest past emails.
- 02
Design
We design the master template and blocks in Figma for your approval.
- 03
Build
We build the template in your platform and test it across email clients.
- 04
Write
Each email is drafted, edited by a person and proofread before scheduling.
Example project
A jewellery brand with emails that break on mobile
An online jewellery brand designs each email as one large image in a design tool. On phones the text is tiny, dark mode hides the logo and the emails take a while to load.
What we would do
- Rebuild the template with live text and modular blocks
- Create a dark mode version of the logo
- Write a short voice guide for all emails
- Test each template in major inboxes before use
An illustration of how we would approach it, not a client result.
What you would get
- A master template with reusable blocks
- Dark mode and accessibility fixes
- A brand voice guide for email
- Ready-to-edit campaign layouts
Related work.
Projects where we did this kind of work.
Client · Yorkshire jeweller
Rogue Gold
Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.
Read the case studyClient · Kids' vitamins
CapyChews
Klaviyo email marketing for a UK kids' vitamin gummy brand.
Read the case studyQuestions, answered.
Can our team still edit the templates?
Yes. We build in the Klaviyo or Mailchimp editor wherever possible, with locked brand styles and reusable blocks. Your team can create new emails without breaking the design.
Do you write the copy as well as design?
Yes, and we treat them as one job. A copywriter writes subject lines, preheaders and body copy, using AI to explore ideas, then edits everything in your brand voice.
Why not just send a single designed image?
Image-only emails load slowly, can be filtered as spam more often and mean nothing to screen readers or people with images turned off. Live text keeps your message readable everywhere.
How much does a new template cost?
Template design is quoted after a short call, with a fixed price agreed before we start. Ongoing campaign design and copy can be part of a fixed monthly fee.
More in email marketing.
Every part of email marketing, run by the same team. See the overview
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Smart campaignsEvery send matched to its segment.Explore smart campaignsEmail marketing
List growthMore of the right subscribers.Explore list growthEmail marketing
DeliverabilityBuilt to reach the inbox.Explore deliverabilityEmail marketing
ReportingKnow what each email earns.Explore reporting
Make every email look like you.
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
hello@infinity.agency