HomeFree tools
Free marketing tools.
12 free calculators and generators for websites, ads, SEO and growth. No sign-up, and they run in your browser, so nothing you type is sent anywhere.
Websites and shops
3 tools
Website cost calculatorFind the website package and price that fits.Profit margin calculatorMargin, markup and the price to charge, with VAT.Shopify fees calculatorWhat Shopify costs you each month, plan by plan.
Ads and growth
3 tools
ROAS calculatorReturn on ad spend and your break-even ROAS.Ad budget calculatorThe monthly budget to hit your leads or sales goal.Customer lifetime value calculatorWhat a customer is worth, and what you can spend to win one.
SEO and local
2 tools
SERP preview toolSee your page in Google and check title and description length.Google review link generatorA review link, QR code and messages to send.
Tracking and testing
2 tools
UTM builderTracked links for ads, emails and QR codes.A/B test calculatorIs your test result real, or chance?
Brand and apps
2 tools
Email signature generatorA clean signature for Gmail, Outlook and Apple Mail.App brief builderPlan your app and send a clear brief.
Checklists and templates
See checklists and templatesSEO and launch checklists, plus marketing plan, brief, calendar and budget templates.
Need a tool built for your business?
Explore softwareCalculators, quote builders and dashboards, made to match your brand.
Want help with the numbers?
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
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