Name and brand
We tested names with a snap and shot feel, including Popshot and Snapstack, before choosing DisCam. The icon and screens share the same film look.
Build
WebsitesFast sites that sellLogos and brandMarks people rememberGraphic design and printSocial, ads and printAppsiOS and AndroidShopify appsTools for merchantsSoftwareWeb apps and toolsBe found
SEORank on Google and in AIGoogle Business ProfileTop of the mapLead generationFunnels and follow-upBe seen
Paid adsEight platforms, one planSocial mediaContent on every channelVideosAds, UGC and filmsDisCam brings the look and feel of a disposable film camera to the iPhone. We named it, designed it, built it and prepared it for launch.
The brief
Film photos are back, and disposable cameras are the easiest way in. The brief was to capture that feeling in an app. It needed a short, brandable name with a snap to it, a camera people enjoy using, and a store listing that explains the idea in seconds.
The parts of the project, from first idea to launch.
Name and brand
We tested names with a snap and shot feel, including Popshot and Snapstack, before choosing DisCam. The icon and screens share the same film look.
The camera app
A disposable-style camera for iPhone with a film look, designed to feel simple from the first tap.
App Store listing
The store name, DisCam: Disposable Film Camera, puts the words people search for next to the brand.
Website and launch content
A website at discam.app, and a plan for AI-made slideshow posts on TikTok, Instagram and Facebook, twice a day.
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