HomeWorkDisCam

A disposable camera for your phone.

DisCam brings the look and feel of a disposable film camera to the iPhone. We named it, designed it, built it and prepared it for launch.

Type
Own product · iOS app
Status
Launching on the App Store
Website
discam.app

The brief

Film photos are back, and disposable cameras are the easiest way in. The brief was to capture that feeling in an app. It needed a short, brandable name with a snap to it, a camera people enjoy using, and a store listing that explains the idea in seconds.

What we did.

The parts of the project, from first idea to launch.

Name and brand

We tested names with a snap and shot feel, including Popshot and Snapstack, before choosing DisCam. The icon and screens share the same film look.

The camera app

A disposable-style camera for iPhone with a film look, designed to feel simple from the first tap.

App Store listing

The store name, DisCam: Disposable Film Camera, puts the words people search for next to the brand.

Website and launch content

A website at discam.app, and a plan for AI-made slideshow posts on TikTok, Instagram and Facebook, twice a day.

iPhoneApp Storediscam.appTikTokInstagramFacebookAI slideshows

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