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Know what drives your sales.

We set up accurate tracking, build one dashboard for every channel and explain each month what changed and what to do next.

Start a project Retainers from £200 a month

Accurate tracking
One clear dashboard
Monthly insight

Dashboard overview

Main goal

Online sales

Key event

Purchase completed

Data refresh

Updated daily

Review rhythm

Monthly call

Analytics is often installed, but the data is incomplete, conversions are missing and nobody has time to read it. We fix the tracking, show only the measures that matter and turn each month's data into a few clear recommendations.

Tracking you can trust.

We start with clean data, then build reporting that answers the questions you actually ask about your marketing.

Tracking review

We check your current Google Analytics 4 property, tags and ad pixels for gaps, duplicates and events that record the wrong thing.

Google Analytics 4 setup

We configure events, key events, audiences and data retention, and link Google Ads and Google Search Console.

Conversion tracking

Purchases, enquiries, calls and form fills are tracked through Google Tag Manager, with server-side and consent mode options where needed.

Looker Studio dashboard

One live dashboard that brings together analytics, ad platforms, email and sales data, laid out so anyone can read it.

Attribution and UTMs

A simple UTM naming system and clear attribution settings, so every campaign is credited consistently across channels.

Monthly insight

Each month we explain what changed, why it likely changed and what we recommend next, in plain English.

Done properly.

The details that decide whether reporting and analytics pays off.

Clean data before any dashboard.

A dashboard is only as good as the tracking behind it. We test every key event, remove duplicates, respect consent choices and document everything, so your numbers hold up when you make decisions with them.

Tracking setup

Working

Tag audit completedDone
Consent mode configuredDone
Key events definedDone
Ad platforms linkedDone
Dashboard buildLive
Monthly review bookedNext

A monthly note in plain English.

Charts alone rarely lead to action. Each month you get a short written summary of what moved, the likely reasons and the next steps we recommend. AI helps us spot changes quickly, and an analyst checks and writes every note.

Monthly report

Example

Organic search brought more product page visits this month, led by care guides. Paid social reach held steady while checkout drop-off rose on mobile. Recommended next step is a mobile checkout review.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

01
Audit
We review your current tracking, accounts and the questions you need answered.
02
Fix
We set up Google Analytics 4, Google Tag Manager and conversion tracking properly.
03
Build
We create a live Looker Studio dashboard shaped around your goals.
04
Explain
Each month we share what changed and what we recommend next.

Example project

An e-commerce brand unsure which ads drive sales

The brand sells on Shopify and runs Meta and Google ads. Each platform claims credit for the same sales, Google Analytics 4 tells a different story and the team no longer trusts any of the numbers.

What we would do

Audit tags, pixels and Shopify checkout tracking
Set consistent UTMs across every paid campaign
Compare platform figures with Shopify orders
Build one dashboard using agreed definitions

An illustration of how we would approach it, not a client result.

What you would get

A tracking audit and fix list
A clean Google Analytics 4 setup
A live Looker Studio dashboard
Monthly summaries with clear recommendations

Start a project like this

Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Why do our ad platforms and Google Analytics 4 show different numbers?

Each tool counts sales in its own way, with different attribution windows and rules for who gets credit. We explain the differences, agree one source of truth for decisions and set the dashboard up around it.

Do you set up Google Analytics 4 from scratch?

Yes, or we fix an existing setup if it is worth keeping. Either way, we configure key events, link your ad accounts and Google Search Console, and document everything so your team understands it.

Will tracking work with cookie consent rules?

We set up tracking to respect your cookie banner and the choices visitors make, including Google consent mode where it fits. We do not give legal advice, so check your privacy policy with a qualified adviser.

How much does reporting and analytics cost?

A tracking setup and dashboard build is quoted after a short call, with a fixed price agreed before we start. Monthly reporting and insight then run on a fixed monthly fee.