Content with a clear purpose.

We plan topics around the questions your customers actually ask, then map each one to a channel, a format and a date your team can deliver.

Start a project Retainers from £200 a month

Topics customers want
Realistic calendar
Ready-to-use briefs

AI topic research

Example

Common questions this month centre on sizing, care and delivery times. Search interest is rising for gift ideas. Suggested topics drafted for strategist review.

Checked by a person before it goes out

Content often gets made when someone has time, with no link to what customers search for or what you sell. We plan from real customer questions and your sales goals, then set a pace your team can keep up with.

From questions to calendar.

Every topic in the plan answers a real customer question and supports something you want to sell.

Question research

We gather questions from Google Search Console, Semrush, reviews, sales calls and support emails, then group them by theme and buying stage.

Content pillars

A few core themes tied to your products and expertise, so every piece builds authority in the areas that matter to you.

Topic clusters

Related topics grouped around one main page, which helps search engines and readers understand what you know.

Formats by channel

We match each idea to the right format, from blog guides and short videos to emails, carousels and newsletters.

Monthly calendar

A shared calendar in Notion or your own tool, with dates, owners and channels, paced to what your team can produce.

Writer-ready briefs

Each brief covers the angle, audience, key points, search terms and call to action, so anyone can write or film it.

Done properly.

The details that decide whether content planning pays off.

Every piece has a job to do.

We map topics to each stage of buying, from first research to comparison and purchase. That way the calendar supports sales, and you can see which content brings in enquiries in Google Analytics 4.

Content by stage

Discover

Guides and how-tos

Compare

Comparisons and reviews

Decide

Product deep dives

Return

Care and tips

Faster research, a human finish.

AI speeds up question research, outlines and first drafts. A person then edits every piece for accuracy, brand voice and real expertise before it is scheduled.

Research tools

Google Search ConsoleSemrushAhrefsAnswerThePublicGoogle TrendsGoogle Analytics 4NotionFigmaCanva

How it works.

Clear steps, and you approve each one before we move on.

01
Research
We gather customer questions from search data, reviews and your team.
02
Prioritise
We rank topics by demand, buying stage and fit with what you sell.
03
Schedule
We build a monthly calendar paced to what your team can produce.
04
Brief
We write a brief for every piece, ready for your team or ours.

Example project

A garden centre wanting steady content all year

The garden centre posts on social when staff have a spare moment and has a blog that has not been updated in months. Customers ask the same seasonal questions in store every week.

What we would do

Collect common questions from staff and search data
Build seasonal pillars around planting, care and gifts
Plan a realistic monthly mix across blog and social
Write briefs staff can film or photograph quickly

An illustration of how we would approach it, not a client result.

What you would get

A twelve-month seasonal topic plan
A monthly calendar with owners
Briefs for every planned piece
Format guidance for each channel

Start a project like this

Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

What is included in a content plan?

Research into what your customers ask, a set of content pillars, a monthly calendar across your channels and a brief for every piece. We also suggest how to measure what each piece contributes.

Do you write the content as well?

We can. Our team writes, designs and films content, using AI for research and first drafts and editing every piece by hand. You can also use the briefs with your own team or freelancers.

How do you use AI in content planning?

AI helps us gather and group customer questions, spot trends in search data and draft outlines quickly. A person checks the research, chooses the topics and shapes every brief to fit your brand.

How much does content planning cost?

A content plan is quoted after a short call, with a fixed price agreed before we start. Ongoing planning, briefs and monthly reviews run on a fixed monthly fee.