Home Services MarketingChannel strategy

Spend where it counts.

We decide which channels deserve your time and budget, what role each one plays and how you will know it is working.

Start a project Retainers from £200 a month

Focused channel mix
Clear budget split
Targets per channel

Channel roles

Organic search

Steady demand

Paid social

New audiences

Google Ads

High intent

Repeat purchase

Budgets often spread thinly across too many channels, so none gets enough time or money to show what it can do. We choose a few channels that fit your customers and margins, give each a clear job and fund them properly.

How we build the mix.

Every recommendation comes from your customers, your margins and your capacity, so the plan suits how your business actually runs.

Customer path mapping

We map how your customers find, compare and buy, so each channel is matched to the moment it can influence.

Channel roles

Each channel gets one clear job, such as finding new customers, capturing existing demand or bringing past buyers back.

Budget split

We split your budget by channel and by month, with a share set aside for testing new ideas.

Organic and paid balance

We weigh fast paid channels against slower organic ones like SEO and content, so short-term sales and long-term growth both get attention.

Unit economics

We work back from your margins, order values and customer lifetime value to set what you can afford to pay for a new customer.

Targets and measures

Each channel gets a leading measure and a sales measure, tracked in Google Analytics 4 and one shared dashboard.

Done properly.

The details that decide whether channel strategy pays off.

Each channel earns its place.

We judge every channel by what it costs to win a customer and what that customer is worth over time. Channels that cannot justify their budget are paused, and the money moves to channels that can.

Channels we plan

Google AdsMicrosoft AdvertisingMeta Ads ManagerTikTok AdsLinkedIn AdsOrganic searchGoogle Business ProfileKlaviyoPartnershipsReferrals

Test small, then scale.

New channels start with a small, time-boxed test and a clear question to answer. We review results with you at the end of each test, then scale, adjust or stop before more budget is committed.

Channel test

LaunchSmall paid social test

WaitAgreed test period

ReviewCost per qualified enquiry

SplitScale, adjust or stop

ReportBudget plan updated

How it works.

Clear steps, and you approve each one before we move on.

01
Understand
We learn your margins, capacity, goals and how customers buy today.
02
Assess
We review each current channel's cost, reach and fit with your customers.
03
Plan
We set the channel mix, budget split and targets for each channel.
04
Rebalance
Each quarter we compare results and move budget where it works hardest.

Example project

A regional dental practice with too many channels

The practice runs Google Ads, Facebook posts, a monthly newsletter, local print adverts and a directory listing. Each gets a little budget, nobody owns the results and the team cannot say where new patients come from.

What we would do

Track where every new patient enquiry comes from
Give each channel one clear role or pause it
Shift budget towards high-intent search and Google Business Profile
Set a monthly target and owner per channel

An illustration of how we would approach it, not a client result.

What you would get

A channel plan with clear roles
A monthly budget split by channel
Targets and owners for each channel
A simple dashboard to track enquiries

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Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

What is a marketing channel strategy?

It is a plan for which marketing channels you use, what each one is for and how much time and budget it gets. It also sets how each channel will be measured, so you can see what is working.

How do you decide our budget split?

We start from your margins, order values and growth goals to work out what you can afford to spend to win a customer. Then we weigh each channel's likely cost and fit, and keep some budget aside for testing.

Do you only recommend channels you run?

No. We recommend what fits your business, including channels we do not run, such as print, events or trade partnerships. You can carry out the plan yourself, with us or with other suppliers.

How much does a channel strategy cost?

A channel strategy is quoted after a short call, with a fixed price agreed before we start. Ongoing reviews and budget changes can run on a fixed monthly fee.