Logo rules
Clear space, minimum sizes, approved versions and colour combinations, with examples of the common mistakes to avoid.
HomeServicesLogos and brandBrand guidelines
Your brand, written down clearly.
We turn your logo, colours, type and tone into a clear guide anyone can follow. Your team, printers, agencies and partners know exactly how to use your brand.
- Clear rules
- Easy to share
- Files in one place
Guideline sections
Working- Logo use and clear spaceDone
- Colour codes for screen and printDone
- Typography and hierarchyDone
- Imagery and icon styleDone
- Tone of voice examplesLive
- Correct and incorrect useNext
Without written rules, logos get stretched, colours drift and every supplier interprets your brand differently. We document the rules clearly, with examples, so anyone working on your brand can apply it correctly.
What goes in the guide.
Each section is short, visual and practical, written for the people who will use it day to day.
Colour specifications
Hex, RGB, CMYK and Pantone values for every colour, with guidance on which to use for screen, print and signage.
Typography rules
Typefaces, weights, sizes and spacing for headings and body text, with fallbacks for email and Microsoft Office.
Imagery and icons
Examples of the photo style, illustration and icons that fit your brand, with notes on what to steer clear of.
Tone of voice
How your brand writes and speaks, with sample headlines, social captions and replies to customers.
Linked brand files
Every section links to the right files in your brand kit, so nobody has to ask where the latest logo is.
Done properly.
The details that decide whether brand guidelines pays off.
A guide people will actually open.
We keep each section short and visual, with clear examples of correct and incorrect use. The guide comes as a PDF and a shareable web page your team can bookmark.
Guide formats
PDF guideWeb pageFigma libraryNotion pageCanva brand kitGoogle DriveDropboxSummary sheet
Ready for printers and partners.
Printers, sign makers and agencies need exact specifications. We include colour codes, file types and print notes, plus a summary sheet they can work from quickly.
Print specs
Colour modes
CMYK and PantoneLogo files
Vector EPS, PDFMinimum size
Set per versionClear space
Set from iconHow it works.
Clear steps, and you approve each one before we move on.
- 01
Gather
We collect your logo files, colours, fonts and existing materials.
- 02
Define
We agree the rules and fill any gaps in the system.
- 03
Write
We write and design each section with clear examples.
- 04
Share
You get the guide as a PDF and web page, with linked files.
Example project
A franchise that needs every location to match
The business has several locations, each ordering its own signs, menus and social posts. Colours and logos vary from branch to branch, and head office wants one standard.
What we would do
- Collect materials from every location
- Define approved logo versions and colours
- Write rules for signs, menus and social posts
- Link every rule to the right file
An illustration of how we would approach it, not a client result.
What you would get
- A clear brand guidelines PDF
- A shareable web version
- Print specifications for suppliers
- An organised brand kit folder
Questions, answered.
Can you write guidelines for a brand you did not design?
Yes. We gather your existing logo, colours and materials, fix any gaps or inconsistencies and document the rules clearly. If something needs redesigning, we flag it first.
What format will the guidelines come in?
You receive a PDF and, if you like, a web page or Notion page your team can bookmark. Every section links to the matching files in your brand kit.
Can the guidelines be updated later?
Yes. We keep the source files in Figma, so new sections, templates or products can be added as your brand grows.
How much do brand guidelines cost?
Brand guidelines are quoted after a short call, with a fixed price agreed before we start. The price depends on how many sections you need and whether any design work comes first.
More in logos and brand.
Every part of logos and brand, run by the same team. See the overview
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Let's put your brand in writing.
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
hello@infinity.agency