Research and brief
We look at your market, competitors and customers, so the logo stands apart in your sector and suits the people you serve.
HomeServicesLogos and brandLogo design
A logo made to last.
We design logos that read clearly on a phone screen, a shop sign and a delivery box. You see several directions, choose one and refine it with us until it feels right.
- Clear at any size
- Several directions
- Files for everything
Logo stages
Working- Brief and competitor reviewDone
- Sketches and early conceptsDone
- Directions presented to youDone
- Refining the chosen directionLive
- Final files exportedNext
Logos made in a hurry often date quickly, blur at small sizes or clash with everything around them. We design a mark around your business and test it at every size before you sign it off.
Inside the logo project.
Every logo project covers the research, design and finished files you need to use your new mark with confidence.
Several directions
We present distinct concepts, each with a short rationale, shown on real examples such as signage, packaging and social profiles.
Refinement with you
We refine the chosen direction together, adjusting shape, spacing, weight and colour until it feels right to you.
Icon and wordmark
You get a primary logo, a stacked version, a wordmark and a standalone icon for favicons, app icons and social avatars.
Custom lettering
Where it suits the brand, we adjust or draw letterforms by hand, so your wordmark feels like your own.
Every file format
We export SVG, PNG, PDF and EPS files in full colour, one colour, black and white, ready for screen and print.
Done properly.
The details that decide whether logo design pays off.
Tested from favicon to fascia.
We check every version at tiny and large sizes, on light and dark backgrounds and in a single colour. If a detail disappears on a phone screen, we simplify it before sign-off.
Size checks
Favicon
Simplified iconSocial avatar
Circle cropShop sign
Full lockupEmbroidery
Single colourAI for exploring, designers for finishing.
AI helps us gather references and explore early ideas faster. A designer then draws, refines and finishes every concept in Adobe Illustrator, so a person shapes everything you see.
Delivered as
SVGPNGPDFEPSFaviconApp iconSocial avatarEmail signatureFull colourOne colour
How it works.
Clear steps, and you approve each one before we move on.
- 01
Brief
A short call about your business, customers and where the logo will appear.
- 02
Explore
We research your market and sketch several distinct directions.
- 03
Refine
You choose a direction and we refine it together.
- 04
Deliver
You receive every version and file format, neatly organised.
Example project
A new coffee roastery that needs a launch logo
The roastery is launching online and at local markets. It needs a mark for coffee bags, a stall banner, Instagram and a Shopify store, and wants to look established from the start.
What we would do
- Review other roasters and local coffee shops
- Present several directions shown on bags and banners
- Refine the chosen mark for small sizes
- Prepare stamp and one-colour versions for labels
An illustration of how we would approach it, not a client result.
What you would get
- Primary logo, icon and wordmark
- Versions for light and dark backgrounds
- Files for print, web and social
- A simple logo use sheet
Questions, answered.
What do I need to prepare before we start?
Just a short call. We ask about your business, customers, competitors and any styles you like or dislike. If you already have colours or imagery you want to keep, bring them along.
What if I do not like any of the directions?
We talk through what feels wrong and explore new routes based on your feedback. A clear brief at the start helps every direction stay close to what you need.
Can I trademark my new logo?
We design original marks and avoid close likeness to the competitors we find in research. Before you register it, we recommend checking with a trademark adviser or the UK Intellectual Property Office.
How much does logo design cost?
Logo design is quoted after a short call, with a fixed price agreed before we start. A logo usually takes a few weeks, and we agree a date before we start.
More in logos and brand.
Every part of logos and brand, run by the same team. See the overview
Logos and brand
Brand identityColours, type and tone that match.Explore brand identityLogos and brand
Brand guidelinesOne clear rulebook for your brand.Explore brand guidelinesLogos and brand
Packaging and printYour brand, ready to hold.Explore packaging and printLogos and brand
Brand refreshModernise without losing recognition.Explore brand refresh
Let's design your logo.
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
hello@infinity.agency