Home Services Lead generationLead magnets

A fair trade for an email.

We create guides, checklists, calculators and templates that answer a real buying question. Each one is designed in your brand and delivered automatically, with follow-up that moves readers towards an enquiry.

Start a project Retainers from £200 a month

Useful to your buyers
Delivered automatically
Followed up by email

Formats we make

PDF guidesChecklistsPrice calculatorsSavings calculatorsTemplatesBuyer's guidesEmail coursesWebinarsSwipe filesComparison charts

Most lead magnets are generic ebooks that collect email addresses from people with no plan to buy. We build each one around a question your best customers ask just before they buy.

From idea to inbox.

We choose the format, write and design it, then wire up delivery and follow-up so it works on its own.

Topic research

We use AI to scan call notes, search queries, reviews and forums for the questions buyers ask most, then choose one worth answering in depth.

Guides and checklists

Short, practical documents with a clear point of view. AI drafts from your expertise, and a person edits for accuracy and your voice.

Calculators and estimators

Interactive tools that give a rough price, saving or size. Visitors get a useful answer, and you learn exactly what they are planning.

Designed in your brand

Layouts built in Figma or Canva with your fonts, colours and photography, readable on a phone as well as printed.

Automatic delivery

The download arrives by email from Klaviyo, Mailchimp or HubSpot the moment someone signs up, with the source saved on their record.

Consent done properly

Marketing consent is asked for separately and clearly, in line with UK GDPR and PECR, so your new contacts can be emailed with confidence.

Done properly.

The details that decide whether lead magnets pays off.

Calculators that qualify while they help.

A price or savings calculator asks the questions your sales team would ask anyway. The answers are saved to the lead's record, so your first call starts with real context.

Calculator lead record

Project

Loft conversion

Budget range

Mid range

Timing

Next spring

Next step

Survey offered

The download is only the start.

After the download, a short email sequence adds the context the guide could not hold. It shares examples, answers objections and invites the reader to book a call when ready.

Guide follow-up

TriggerGuide downloaded

EmailYour guide is here

WaitTwo days

EmailA worked example

EmailBook a short call

How it works.

Clear steps, and you approve each one before we move on.

01
Research
We find the question your best buyers ask just before they enquire.
02
Create
AI drafts the content, and a person edits, fact-checks and designs it.
03
Connect
We set up the form, delivery email and follow-up in your platform.
04
Promote
We place it on key pages, in ads and in your email signature.

Example project

A loft conversion company wanting better-informed enquiries

A loft conversion company gets plenty of website visitors researching costs and planning rules, but few enquiries. Its blog answers questions, yet offers nothing to download and no reason to get in touch.

What we would do

Find the cost and planning questions homeowners search most
Build a loft conversion cost estimator
Write a planning and permitted development guide
Follow up with three emails and a survey link

An illustration of how we would approach it, not a client result.

What you would get

Cost estimator embedded on your site
A designed, edited planning guide in PDF
Delivery and follow-up emails set up
Answers and source saved in your CRM

Start a project like this

Questions, answered.

Which lead magnet format works best?

It depends on how your buyers decide. Checklists and guides suit research-heavy purchases, while calculators and price estimators suit buyers who want a number before they talk to anyone.

Do people have to join our mailing list to get it?

We keep the marketing opt-in separate from the download, because UK GDPR expects consent to be freely given. The opt-in is worded plainly so people know exactly what they will receive.

Will AI write the whole thing?

AI helps us research the topic and produce a first draft quickly. A person then rewrites it with your expertise, checks every fact and figure, and signs it off with you.

How long does a lead magnet take to make?

A guide or checklist typically takes a couple of weeks, and calculators take longer because of the logic and testing involved. We agree a date before we start.