Message match
The headline, offer and imagery mirror the ad or email that sent the visitor, so they know at once they are in the right place.
HomeServicesLead generationFunnels and landing pages
A focused page for every offer.
We design landing pages and funnels around a single offer and a single next step. Each page matches the ad that sent the visitor, loads fast and tracks every enquiry.
- Clear message match
- Fast on mobile
- Tracked to the source
Page launch checks
Working- Headline matches the adDone
- Form tested on mobileDone
- Thank-you page fires conversionDone
- Core Web Vitals checkedDone
- A/B test on headlineLive
- Second offer variantNext
Most paid traffic lands on a busy homepage, and most visitors leave before they find the form. We build a page for each offer and audience, with one message, one form and nothing to distract.
Built around one action.
Every page is planned around one visitor, one offer and one action, then built to load fast and measure everything.
Conversion copy
We write the headline, proof points and objection handling for one offer. AI drafts variations quickly, and a person edits every line.
Fast mobile builds
Pages are built in Webflow, WordPress, Shopify or Framer, with compressed images and lean code, built to meet Core Web Vitals on a phone.
Multi-step funnels
Where one page is not enough, we map the full path from ad to page, form, thank-you page and follow-up email.
Split testing
We test one change at a time, such as the headline, offer or form length, and keep the version that brings better leads.
Tracking and consent
We set up Google Tag Manager, GA4, the Meta Pixel and Conversions API, with Google Consent Mode respecting each visitor's cookie choice.
Done properly.
The details that decide whether funnels and landing pages pays off.
Each ad gets a page that fits.
Someone who clicked a Facebook ad and someone who searched on Google expect different things. We build a variant for each source, with copy, proof and form length tuned to how ready they are.
Builders and tracking
WebflowWordPressShopifyFramerUnbounceHubSpot landing pagesGoogle Tag ManagerGA4Meta Conversions API
Changes tested before they stay.
We run split tests on the parts that matter most, such as the headline, offer and form. Each test runs until there is enough traffic to judge it, and the result is explained plainly.
Test summary
ExampleHeadline B, which names the free survey, is bringing more form starts on mobile. Lead quality looks similar in the CRM. Suggest keeping B and testing a shorter form next.
Checked by a person before it goes out
How it works.
Clear steps, and you approve each one before we move on.
- 01
Brief
We agree the offer, audience, traffic source and the one action that counts.
- 02
Write
AI drafts copy options, and a person shapes them into one clear page.
- 03
Build
We build, connect the form to your CRM and test tracking end to end.
- 04
Test
Split tests run on live traffic, and we keep whichever version brings better leads.
Example project
A solar installer sending paid clicks to its homepage
A regional solar installer runs Meta and Google ads that all point to the homepage. Visitors browse, a few use the contact form, and the sales team cannot tell which ads bring real surveys.
What we would do
- Build one landing page per ad theme and audience
- Add a short form asking postcode, roof type and timing
- Track each enquiry from ad click to CRM record
- Test the headline and form length on live traffic
An illustration of how we would approach it, not a client result.
What you would get
- Landing pages for each ad theme
- Qualifying form connected to your CRM
- Conversion tracking in GA4 and Meta
- A plain-English test log
Questions, answered.
Do I need a separate landing page for every ad?
Usually one page per offer and audience is enough, with small variants for each main traffic source. A few well-matched pages are easier to test and maintain than dozens of near copies.
Can you build the pages on our existing website?
Yes. We can build inside WordPress, Webflow, Shopify or HubSpot, or use a dedicated tool such as Unbounce when you need fast testing. We choose based on your team and how often pages will change.
What is the difference between a landing page and a funnel?
A landing page is a single page with one job. A funnel is the full path around it, including the ad, the form, the thank-you page and the emails that follow.
How much does a landing page cost?
Each project is quoted after a short call, with a fixed price agreed before we start. Ongoing testing and improvement can run on a fixed monthly fee.
More in lead generation.
Every part of lead generation, run by the same team. See the overview
Lead generation
Lead magnetsSomething worth an email address.Explore lead magnetsLead generation
Forms and quizzesQuestions that qualify as they go.Explore forms and quizzesLead generation
Instant follow-upEvery enquiry answered while it is warm.Explore instant follow-upLead generation
CRM setupOne place for every lead.Explore CRM setupLead generation
Lead adsForms that open inside the feed.Explore lead ads
Map out your next funnel.
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
hello@infinity.agency