Made for the For You feed.

We plan TikTok campaigns around video that feels like a real post, with creators, Spark Ads and TikTok Shop, and new creative going in before the old wears out.

Start a project Retainers from £200 a month

Creator-style video
Spark Ads from posts
Shop sales tracked

TikTok toolkit

In-Feed adsSpark AdsSmart+GMV MaxTikTok ShopLead generationTikTok PixelEvents APICreative Center

Polished brand videos often look out of place on TikTok, and even good ads tire quickly once the same people see them. We make native-feeling video with creators, test hooks in batches and keep fresh creative flowing into every campaign.

What TikTok rewards.

TikTok favours ads that look like content, so creative, creators and fast testing sit at the centre of how we run it.

Spark Ads

We boost real posts from your account or a creator's, so likes, comments and follows build on the original video.

Creator-led video

We brief creators to make ads in their own style, with a clear hook, a quick demo and a reason to act.

TikTok Shop ads

For brands selling on TikTok Shop, we run GMV Max campaigns that promote your products and live streams, fed by a steady supply of creator videos.

Smart+ campaigns

TikTok's automated campaigns handle targeting, bidding and creative mixing. We supply strong creative and set the guardrails so automation works for you.

Pixel and Events API

We set up the TikTok Pixel and Events API together and deduplicate events, so each purchase or lead is counted once.

Comment management

Comments on ads shape how people see your brand. We watch them, reply where it helps and hide spam so threads stay useful.

Done properly.

The details that decide whether TikTok pays off.

Creative that keeps pace.

TikTok audiences see a lot of video, so even strong ads tire. We use the TikTok Creative Center to spot trends and formats, AI to draft scripts and hooks, and creators to film them, with a person approving every ad.

Creative pipeline

TaskTrend and hook research

ReviewScripts approved

PostCreator films and posts

LaunchSpark Ads go live

ReportWinners and fatigue flagged

Sell inside the app.

With TikTok Shop, people can buy without leaving TikTok. We connect your catalogue, set up GMV Max for products and live streams, and line up affiliate creators so new videos keep promoting what you sell.

Shop summary

Example

GMV Max is favouring the hero product. Creator videos showing it in use are bringing in most orders. New affiliate samples have gone out, and a live stream test is planned next.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

01
Research
We study your category on TikTok, competitor ads and the hooks people respond to.
02
Create
We script and brief creator-style videos, and a person approves each one.
03
Launch
We go live with Spark Ads, Smart+ or GMV Max, tracked through the Events API.
04
Rotate
We retire tired ads and add new hooks before results fade.

Example project

A beauty brand launching on TikTok Shop

The brand sells well on its own site and has a few creator fans, but has never run TikTok ads. It plans to open a TikTok Shop for a new lip product.

What we would do

Set up TikTok Shop and connect the catalogue
Recruit affiliate creators and send product samples
Run GMV Max with a steady flow of videos
Use Spark Ads on the best organic posts

An illustration of how we would approach it, not a client result.

What you would get

A TikTok Shop, connected and tracked
A pool of briefed creators
GMV Max and Spark Ads campaigns
A creative calendar to fight fatigue

Start a project like this

Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Do I need to post on TikTok to run ads?

It helps, because Spark Ads use real posts and people may check your profile before buying. If you do not post yet, we can run ads using creator content and help you start posting.

What is GMV Max?

GMV Max is TikTok's automated campaign type for TikTok Shop. It promotes your products and live streams across TikTok and optimises towards gross merchandise value, the total value of Shop sales.

Is TikTok only for young audiences?

No. People of many ages use TikTok, and the feed is driven by interests more than age. What matters more is whether your product suits short video and whether you can supply fresh creative regularly.

How much creative does TikTok need?

More than most platforms, because ads tire quickly on the For You feed. We plan new hooks and edits on a regular cycle, using creators, your own footage and AI-drafted scripts that a person checks.