Matched to what buyers type.

We build and run Google Ads campaigns around what your buyers search for, from Search and Shopping to Performance Max and YouTube, with every conversion tracked properly.

Start a project Retainers from £200 a month

Spend follows intent
Cleaner product feeds
Enhanced conversions live

What we run

SearchShoppingPerformance MaxDemand GenYouTubeDisplayGoogle Merchant CenterEnhanced conversionsConsent ModeGoogle Analytics 4

Many Google Ads accounts pay for searches that never buy, because broad match and automation run without clear guardrails. We set firm guardrails first, with tight negatives, clean feeds and accurate conversions, then let Smart Bidding work inside them.

Search, Shopping and beyond.

Each part of the account has one job, and we keep it tidy so the data stays clear enough to act on.

Search campaigns

Keyword themes, responsive search ads and ad assets written for each service you sell. We read the search terms report regularly and add negatives as we go.

Shopping and Merchant Center

We fix disapprovals, improve product titles and fill missing attributes in Google Merchant Center, so your products show for the right searches.

Performance Max, with guardrails

Asset groups split by product range or margin, with brand exclusions, negative keywords and search themes set so automation works where you want it.

YouTube and Demand Gen

Video and image ads that reach people on YouTube, Discover and Gmail before they search, then bring them back when they are ready to buy.

Smart Bidding, set right

We move to target CPA or target ROAS bidding once there is enough conversion data, and set budgets so the algorithm has room to learn.

Conversion tracking

We set up the Google tag, enhanced conversions and Consent Mode together, link GA4 and import offline sales where leads close by phone.

Done properly.

The details that decide whether Google Ads pays off.

Wasted clicks, found and cut.

Broad match and Performance Max can drift into searches that never convert. We review search terms and placements, add negatives, and move spend towards the queries that bring sales or qualified leads. AI flags patterns quickly, and a person approves each change.

Account cleanup

Working

Search terms reviewedDone
Negative keyword lists builtDone
Brand exclusions setDone
Ad assets refreshedDone
Feed titles rewrittenLive
Demand Gen testNext

Product data Google can read.

Shopping and Performance Max rely on your product feed. We tidy titles, images, prices and categories in Google Merchant Center, so Google matches each product to the searches that fit it best. Custom labels then let us group products by margin or stock.

AI summary

Example

Several product titles are missing size and colour, so they rarely show for detailed searches. Rewritten titles are drafted for review. The brand and generic campaigns are competing for some of the same terms.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

01
Audit
We review structure, search terms, feeds and tracking to find where spend leaks.
02
Restructure
We rebuild campaigns around intent and fix conversions before raising any budget.
03
Refine
We adjust bids, negatives, assets and feeds in small, checked steps.
04
Report
You get a plain report on spend, conversions and the next tests we plan.

Example project

An outdoor clothing shop growing online sales

The shop runs one Performance Max campaign across every product. Spend leans towards a few low-margin items, the feed has gaps, and nobody is sure which searches lead to sales.

What we would do

Fix feed titles and attributes in Merchant Center
Split Performance Max by margin using custom labels
Add Search campaigns for high-intent product terms
Set target ROAS once conversion data is clean

An illustration of how we would approach it, not a client result.

What you would get

An account structured around margin
A cleaner, fuller product feed
Enhanced conversions and GA4 linked properly
A plain monthly report with next tests

Start a project like this

Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Should I use Performance Max or Search campaigns?

Often both. Search gives you control over the exact terms you pay for, while Performance Max reaches Shopping, YouTube, Display and more from one campaign. We decide the split from your products, margins and conversion data.

Can you take over my existing Google Ads account?

Yes. We work inside the account you already own, so your history and audiences stay with you. We audit it first and keep anything that is working before we change the structure.

What are enhanced conversions?

Enhanced conversions send hashed customer details, such as an email address, alongside each conversion. This helps Google match more sales and leads to the ads that drove them. It works alongside Consent Mode, so cookie choices are respected.

How do you charge for Google Ads management?

Management is a fixed monthly fee, quoted after a short call. Your ad spend is paid to Google directly, you stay in control of the budget, and the account stays in your name.