Local enquiries, worth calling back.

We use Facebook to bring in local enquiries and sales, with Instant Forms, radius targeting and clear offers, and we send each lead straight to whoever follows it up.

Start a project Retainers from £200 a month

Qualifying questions built in
Local radius targeting
Leads synced to CRM

Lead follow-up

TriggerInstant Form submitted

SMSInstant reply sent

CallTeam rings the lead

EmailDetails and next steps

ReportLead quality reviewed

Facebook lead ads can bring plenty of enquiries, yet many go nowhere when the form makes signing up too easy. We add qualifying questions, follow up quickly and send lead outcomes back to Meta, so it learns who your best customers are.

Formats that start conversations.

Facebook suits clear offers, local audiences and longer explanations, so we use the formats and settings that turn interest into conversations.

Instant Forms

Lead forms that open inside Facebook and pre-fill contact details, with a higher intent review step and questions that screen out poor fits.

Local radius targeting

Ads shown to people within a set distance of your shop, office or service area, with copy that names the towns you cover.

Marketplace and Feed

Placements where people browse and compare, which suits products, property and local services that need a picture and a clear offer.

Messenger and call ads

Ads that open a Messenger chat or ring your phone, for customers who would sooner talk to someone than fill in a form.

Copy that explains

Facebook leaves room for longer copy. We write ads that explain the offer, what makes you different and what happens after someone enquires.

Warm audience retargeting

We reach people who visited your site, watched your videos or opened a form without finishing, with ads that answer the questions holding them back.

Done properly.

The details that decide whether Facebook pays off.

Screen leads before they reach you.

A form that asks nothing often brings in people who never pick up the phone. We add a review screen, a few qualifying questions and conditional answers, then send outcomes from your CRM back to Meta through the Conversions API. Meta then looks for more people who become customers.

Lead form setup

Working

Higher intent review stepDone
Qualifying questions addedDone
CRM connectedDone
Instant SMS replyDone
Conversion leads optimisationLive
Call ads testNext

Ads for the towns you serve.

For trades, clinics, showrooms and other local businesses, we set a radius around each location, name the area in the ad and use offers that make sense nearby. Marketplace placements also reach people who are already browsing to buy nearby.

Local campaign view

Radius

Set per location

Ad copy

Names your towns

Lead source

Tracked by area

Follow-up

Logged in CRM

How it works.

Clear steps, and you approve each one before we move on.

01
Offer
We sharpen the offer and agree what a good lead looks like for you.
02
Forms
We build Instant Forms with qualifying questions and connect them to your CRM.
03
Launch
We go live with local targeting, retargeting and several creative angles.
04
Qualify
We send lead outcomes back to Meta and cut what brings poor enquiries.

Example project

A home improvement firm filling its quote diary

The firm fits windows and doors across several towns. Its Facebook lead ads bring plenty of names, but many never answer when the team calls back.

What we would do

Add a review step and qualifying questions
Target a radius around each town covered
Send an instant text reply to new leads
Optimise for leads that become booked quotes

An illustration of how we would approach it, not a client result.

What you would get

Rebuilt Instant Forms that screen leads
Local campaigns for each service area
Leads flowing straight into your CRM
A monthly report on lead quality

Start a project like this

Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Are Facebook ads still worth it for local businesses?

For many local businesses, yes. Facebook lets you target a radius around your location, collect leads without people leaving the app, and reach a broad mix of ages. We start with a test budget you set before scaling.

Why are my Facebook leads poor quality?

Usually the form is too easy to fill in, or Meta is optimising for any lead instead of good ones. We add qualifying questions and a review step, then send outcomes from your CRM back to Meta.

Can leads go straight into my CRM?

Yes. Instant Form leads can sync to many CRMs and email tools, either directly or through a connector. We set up the connection and test it, so no lead sits waiting in Ads Manager.

Who pays for the ads?

You do, directly. Ad spend goes to Meta from an ad account in your name, and you set the budget. Our management is a fixed monthly fee, quoted after a short call.