Ads that belong in Reels.

We make Instagram ads that look and sound like the app, in vertical video, Stories and carousels, and test the opening seconds that decide whether people watch.

Start a project Retainers from £200 a month

Native vertical video
Hooks tested often
Partnership ads with creators

AI creative review

Example

Carousels that open on a styled room are earning more taps than single product shots. A new set built on that idea is drafted for your review, along with a Reels cut of the same story.

Checked by a person before it goes out

Many Instagram ads are resized from other channels and look like ads, so people swipe straight past them. We make creative for each placement, open with a clear hook, and test new versions before older ads tire.

Creative for every placement.

Each part of Instagram asks for something different, so we plan formats, sizes and hooks for where the ad will appear.

Reels ads

Full-screen vertical video with sound on, a hook in the opening moments, and text kept clear of buttons and captions.

Stories ads

Quick vertical ads that sit between Stories, with the offer shown early and a call to action that works with the sound off.

Feed and carousels

Portrait images and carousels for products, ranges and step-by-step stories, with each card earning the next swipe.

Partnership ads

We run ads through creators' handles with their permission, so your product appears in a voice their followers already know.

Profile visits

Traffic campaigns can send people to your Instagram profile, which helps newer brands build a following alongside sales.

Creative refresh

Instagram audiences tire of the same ad quickly. We plan new hooks, edits and formats on a regular cycle so fresh versions are ready in time.

Done properly.

The details that decide whether Instagram pays off.

Win the first few seconds.

On Reels and Stories, people decide almost instantly whether to keep watching. We test openings, on-screen text and pacing separately, keep text inside the safe zones, and make sure the ad still works with the sound off.

Reels ad checks

Working

Hook in opening momentsDone
Text inside safe zonesDone
Captions for sound offDone
Full-screen vertical editDone
New hook variationsLive
Creator cutNext

Let creators carry the message.

Partnership ads run through a creator's account, with both handles shown. We brief creators, agree usage, and put paid spend behind their best posts, so your ad reads like a recommendation from someone people already follow.

Creator ad flow

TaskBrief the creator

PostCreator shares the Reel

ReviewAd permissions granted

LaunchPartnership ad goes live

ReportCompared with brand ads

How it works.

Clear steps, and you approve each one before we move on.

01
Brief
We agree your offer, audience and the look your brand needs on Instagram.
02
Make
We script, shoot or edit vertical creative for Reels, Stories and Feed.
03
Test
We run hooks and formats against each other and keep the clear winners.
04
Refresh
We replace tired ads with new variations before performance slips.

Example project

A fitness clothing brand launching a new range

The brand has a strong organic Instagram following, but its ads are polished studio shots that people scroll past. A new range of leggings launches next season.

What we would do

Turn top organic posts into Reels ads
Brief creators for partnership ads around the launch
Test several hooks per concept before scaling
Build carousels showing the range in use

An illustration of how we would approach it, not a client result.

What you would get

Reels and Stories ads for launch
Partnership ads with briefed creators
A hook testing plan
Plain reports on what to scale

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Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Do I need professional video for Instagram ads?

Often you do not. Simple phone footage that feels native to Reels can work well, as long as the hook, lighting and sound are right. We can shoot, edit or work with footage you already have.

What are partnership ads?

Partnership ads are paid ads that run with a creator's handle alongside yours, using a post they made or one made for you. They need the creator's permission, and we handle the brief, access and setup.

Can I run Instagram ads without Facebook ads?

Yes. Instagram ads are managed in Meta Ads Manager, and we can limit placements to Instagram only. We often test both, then show you results by placement so you can decide.

How often do Instagram ads need new creative?

It depends on budget and audience size, because ads tire faster when the same people see them often. We watch frequency and engagement, and plan new variations before results start to slip.