Seen by the people who decide.

We run LinkedIn campaigns for B2B firms, reaching people by role, seniority and company, and judge success by qualified leads and pipeline more than clicks.

Start a project Retainers from £200 a month

Named accounts targeted
Pipeline tracked from CRM
Careful, measured bidding

Targeting plan

Job titles

Agreed with you

Seniority

Manager and above

Company size

Fits your clients

Named accounts

Uploaded company list

LinkedIn clicks often cost more than on other platforms, so loose targeting and the wrong format burn budget quickly. We target tightly by role and company, use formats that suit long B2B decisions, and track leads through to pipeline.

Tools for long decisions.

B2B purchases involve several people and take time, so we plan formats and audiences for each stage of the decision.

Precise B2B targeting

We target by job title, function, seniority, industry, company size and skills, with audience expansion off unless a test shows it helps.

Matched Audiences

We upload named company lists for account-based campaigns, contact lists from your CRM and website visitors tracked by the Insight Tag.

Lead Gen Forms

Forms that pre-fill from a LinkedIn profile, so busy people can enquire in a few taps, with hidden fields to track the source.

Document Ads

Guides, reports and checklists people can preview in the feed, with the full download gated behind a Lead Gen Form.

Thought Leader Ads

We promote posts from your founders or experts, so your message reaches buyers through a real person's voice.

Conversation Ads

Messages in LinkedIn inboxes with set reply buttons, so prospects can pick a path such as booking a demo or downloading a guide.

Done properly.

The details that decide whether LinkedIn pays off.

Start with the accounts you want.

Account-based campaigns begin with a list of named companies. We upload it to Campaign Manager, layer job functions and seniority on top, and track which firms are engaging, so your sales team knows who to call.

Account-based flow

TaskTarget account list uploaded

LaunchThought Leader Ads run

TriggerCompany engagement rises

MessageConversation Ad offers demo

CallSales team follows up

Judge it by pipeline.

Clicks and form fills tell only part of the story on LinkedIn. We connect the Insight Tag and Conversions API to your CRM, so campaigns are judged on meetings, opportunities and deals, and bidding can favour leads that progress.

Pipeline report

Example

Document Ads bring in the most form leads, and Thought Leader Ads reach more target accounts. Leads from finance directors are reaching meetings fastest. Next up is a shorter form test.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

01
Define
We agree your ideal customer, target accounts and what counts as a qualified lead.
02
Target
We build audiences by role, seniority and company, with expansion switched off.
03
Engage
We run Sponsored Content, Document Ads and Thought Leader Ads to warm up buyers.
04
Convert
We use Lead Gen Forms and Conversation Ads, then track leads into your CRM.

Example project

A software company booking demos with finance teams

The company sells accounting software to mid-sized firms. Its LinkedIn ads attract clicks from students and job seekers, and sales cannot tell which campaigns lead to demos.

What we would do

Target finance roles at companies of the right size
Upload a named account list from the CRM
Gate a practical guide with Document Ads
Connect the Conversions API to track booked demos

An illustration of how we would approach it, not a client result.

What you would get

Audiences built around your ideal customer
Document Ads and Lead Gen Forms
CRM-linked conversion tracking
Reports focused on demos and pipeline

Start a project like this

Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Why is LinkedIn advertising more expensive?

You pay for precise access to people by job title, seniority and company, which few other platforms offer. That is why we focus on lead quality and pipeline, so cost per click is judged against what each lead is worth.

What are Thought Leader Ads?

They let you promote posts from a person, such as your founder or a senior colleague, as ads. Posts from real people often feel more personal than company page ads, which can help in considered B2B decisions.

Can LinkedIn ads target specific companies?

Yes. With Matched Audiences you can upload a list of named companies, then narrow by job function or seniority. This suits account-based marketing, where sales and marketing focus on the same target accounts.

How do you charge for LinkedIn ads?

Management is a fixed monthly fee, quoted after a short call. Ad spend goes to LinkedIn from an ad account your business owns, and you decide the budget.