Fewer campaigns, stronger signals.

We set up Meta Ads Manager so Facebook and Instagram learn from the same clean data, then feed it a steady supply of creative to test.

Start a project Retainers from £200 a month

Conversions API live
Simpler account structure
Creative tested steadily

Meta setup

Working

Business portfolio access sortedDone
Meta Pixel installedDone
Conversions API connectedDone
Duplicate events removedDone
Advantage+ sales campaignLive
Catalogue adsNext

Many Meta accounts split budget across too many small campaigns, so the algorithm never gets enough data to learn. We consolidate around clear objectives, feed Meta accurate conversions through the Conversions API, and let creative do the targeting.

Everything Ads Manager needs.

Meta's automation does well when it gets good inputs, so we focus on structure, data, audiences, budgets and creative.

Account structure

We group campaigns by objective and funnel stage, keep ad sets few and well funded, and name everything so reports are easy to read.

Pixel and Conversions API

The Meta Pixel and Conversions API run together with matching event IDs, so each purchase or lead is counted once and matched well.

Advantage+ campaigns

We use Advantage+ campaigns for sales and leads where they suit, with settings and exclusions reviewed so automation spends where you want it.

Audiences and exclusions

Advantage+ audience treats your suggestions as a starting point. We feed it customer lists and site visitors, and exclude existing buyers where that helps.

Catalogue ads

For online shops, we connect your product catalogue and run Advantage+ catalogue ads that show each person the products they viewed or might like.

Budgets and testing

Campaign budgets let Meta move spend towards what works. We test new creative in a controlled way so winners are clear before they scale.

Done properly.

The details that decide whether Meta pays off.

Teach Meta what a sale is.

Meta optimises towards the events you send it. We connect the Conversions API alongside the Pixel, check Event Match Quality in Events Manager, and pass the values and customer details Meta needs to match each sale.

Signal health

Event match quality

Reviewed regularly

Deduplication

Event IDs matched

Purchase values

Passed with events

Consent

Respected throughout

Let the creative find people.

With broad audiences, the ad itself does much of the targeting. We build a mix of angles, formats and placements, from Feed images to Reels video, so Meta can find the different people who respond to each. AI drafts variations quickly and a person approves every one.

Formats we build

FeedReelsStoriesMarketplaceCarouselCollectionInstant FormsPartnership adsAdvantage+ creativeCatalogue ads

How it works.

Clear steps, and you approve each one before we move on.

01
Connect
We sort account access, the Pixel and the Conversions API first.
02
Simplify
We rebuild campaigns around a few clear objectives, each with enough budget.
03
Refresh
We supply new creative regularly so the algorithm always has fresh options.
04
Review
You get a plain report on spend, results by campaign and the next creative tests.

Example project

A homeware brand scaling sales on Meta

The brand runs many small ad sets with overlapping interest audiences. Purchases in Ads Manager do not match the store's own figures, and the same few ads have run for months.

What we would do

Connect the Conversions API and fix duplicate purchases
Consolidate ad sets into an Advantage+ sales campaign
Add catalogue ads for recent product viewers
Introduce new creative angles in planned rounds

An illustration of how we would approach it, not a client result.

What you would get

Purchase tracking checked against your store
A simpler, well-funded campaign structure
Fresh creative tested in rounds
A plain monthly report and call

Start a project like this

Related work.

Projects where we did this kind of work.

Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Should Facebook and Instagram run as separate campaigns?

Usually they work best together. Running both apps in one campaign with Advantage+ placements gives Meta more room to find results, and we break reports down by placement so you can see where sales come from.

What is the Conversions API?

It sends conversion events from your website's server or platform straight to Meta, alongside the Pixel in the browser. That helps Meta count sales and leads that browser tracking misses, such as when cookies are blocked.

Are Advantage+ campaigns right for my business?

They often suit shops and lead generation businesses with good conversion tracking and enough budget for Meta to learn. We test them against a manual setup first, then keep whichever gives clearer, steadier results.

What does Meta ads management cost?

Our management is a fixed monthly fee, quoted after a short call. Ad spend is paid to Meta separately, from an ad account in your name, and you decide the budget.