App blocks
Pieces of your feature, like reviews or size guides, that merchants drag into product, collection or cart templates and arrange themselves.
Build
WebsitesFast sites that sellLogos and brandMarks people rememberGraphic design and printSocial, ads and printAppsiOS and AndroidShopify appsTools for merchantsSoftwareWeb apps and toolsBe found
SEORank on Google and in AIGoogle Business ProfileTop of the mapLead generationFunnels and follow-upBe seen
Paid adsEight platforms, one planSocial mediaContent on every channelVideosAds, UGC and filmsHomeServicesShopify appsTheme app extensions
We build theme app extensions with app blocks and app embeds, so merchants add your features through the theme editor and their theme code is never touched.
Extension build
WorkingApps that inject code into themes slow stores down, break during theme updates and leave code behind after uninstall. We build with app blocks and embeds, so Shopify loads, places and removes your features cleanly.
Theme app extensions are Shopify's supported way to add app features to Online Store 2.0 themes, and we use every part of them.
Pieces of your feature, like reviews or size guides, that merchants drag into product, collection or cart templates and arrange themselves.
Floating or site-wide features such as chat, pop-ups or tracking scripts, which merchants switch on with one toggle in the theme editor.
Colours, text and layout options exposed in the theme editor, so merchants match your feature to their brand without code.
Blocks render with Liquid and read your app's data from metafields, so content shows quickly without extra calls from the browser.
Small, deferred JavaScript and CSS served from Shopify's CDN, so your feature adds as little as possible to page load.
Pages on the store's own domain, such as a wishlist or quiz results, served from your app through a Shopify app proxy.
The details that decide whether theme app extensions pays off.
Themes structure their templates differently, so we test each block on Shopify's free themes and the paid themes your merchants use most. We check desktop and mobile, the theme editor preview and Lighthouse scores before release.
Themes and checks
After install, the app links merchants straight to the theme editor with your embed ready to switch on. A short in-app guide shows where to place each block, and the app confirms when it is live.
AI support draft
ExampleThe size guide is installed, but its app block is not on the product template yet. This link opens the theme editor in the right place. Drafted for a person to check before sending.
Clear steps, and you approve each one before we move on.
We decide which features become blocks, which become embeds and what merchants can change.
We write the Liquid, settings and assets, served through Shopify's app framework.
We test across themes, devices and the theme editor, checking speed each time.
We deploy the extension with Shopify CLI and update your setup guide.
Example project
The app adds review widgets by injecting code into theme files. Merchants report broken layouts after theme updates and leftover code after uninstalling, and the developer wants to meet Built for Shopify requirements.
An illustration of how we would approach it, not a client result.
What you would get
Projects where we did this kind of work.
It is Shopify's supported way for apps to add features to a storefront. Merchants add app blocks and embeds in the theme editor, and Shopify handles loading and removal.
App blocks work in any Online Store 2.0 theme section that accepts them, and app embeds also work in older vintage themes. We test on the themes your merchants use and advise on any gaps.
They are designed to keep stores fast. Assets load from Shopify's CDN, and we keep scripts small and deferred. We test page speed on real themes before every release.
Yes. We rebuild script tag and theme file features as blocks and embeds, then help existing merchants switch over with a guide and in-app prompts. Old code is removed carefully.
Every part of Shopify apps, run by the same team. See the overview
Shopify apps
Public App Store appsApps built for the App Store.Explore public App Store appsShopify apps
Custom store appsA tool made for one store.Explore custom store appsShopify apps
App billing and plansPlans that charge through Shopify.Explore App billing and plansShopify apps
Listing and launchA listing that earns installs.Explore listing and launch
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
AI replies can be wrong. For a firm quote, send a brief.