Home Services Shopify appsListing and launch

From submission to first installs.

We write and design your Shopify App Store listing, build the demo store and screencast, then submit your app and work through review with Shopify.

Start a project See how it works

Clear listing copy
Review-ready screencast
Launch plan in place

Launch tasks

Working

Listing copy writtenDone
Screenshots designedDone
Demo store set upDone
Screencast recordedDone
App submitted for reviewLive
Launch emails scheduledNext

Apps often lose time in review over a missing screencast, unclear test steps or listing copy that breaks Shopify's rules. We prepare everything reviewers and merchants need, written to Shopify's listing requirements and checked by a person.

Everything your listing needs.

We prepare every part of the listing and the review package, so merchants understand your app quickly and reviewers can test it.

Listing copy

App name, introduction, details and feature list written in plain English, following Shopify's rules on claims, keywords and formatting.

Search term research

AI helps us gather the words merchants search for, and a person chooses the search terms, category and tags that fit your app.

Screenshots and media

Desktop screenshots that show your app's real interface and value, plus a short feature video or image for the top of the listing.

Demo store

A development store with realistic products and your app installed, so merchants can see it working on a live storefront.

Review screencast

A recorded walkthrough of install, setup and each main feature, with test instructions written for Shopify's review team.

Launch outreach

Launch emails, posts and an install offer for your audience, timed for when the app goes live.

Done properly.

The details that decide whether listing and launch pays off.

Listings written for busy merchants.

Merchants scan a listing quickly, so we lead with the problem your app solves and show the result in the first screenshot. Every claim is checked against Shopify's listing guidelines, which restrict statistics and unsupported claims.

AI keyword note

Example

Merchants searching for bundles often also search for upsells and volume discounts. We suggest bundles as the main term, with volume discounts covered in the feature list. A person should confirm the final terms.

Checked by a person before it goes out

After launch, the work continues.

Early installs show where merchants drop off. We review setup completion, uninstall reasons and new reviews, then update the listing, onboarding and screenshots in small, tested steps.

Monthly launch review

Setup completion

Tracked per install

Uninstall reasons

Grouped by theme

Reviews

Answered promptly

Listing tests

Tested in turn

How it works.

Clear steps, and you approve each one before we move on.

01
Prepare
We write the listing, design screenshots and set up the demo store.
02
Record
We record the review screencast and write clear testing instructions.
03
Submit
We submit your app and answer every reviewer question.
04
Launch
We publish, run launch outreach and review early installs and feedback.

Example project

A new bundles app preparing for its launch

The app is built and tested, but there is no listing, no demo store and no screencast. The developer wants to submit soon and have merchants ready to install on day one.

What we would do

Research search terms merchants use for bundles
Write listing copy and design screenshots
Build a demo store and record the screencast
Plan launch emails and an early install offer

An illustration of how we would approach it, not a client result.

What you would get

A complete App Store listing
Demo store and review screencast
Submission and reviewer responses
Launch emails ready to send

Start a project like this

Related work.

Projects where we did this kind of work.

Own product · Shopify app

Simply Sticky

A sticky add-to-cart bar for Shopify stores, so the buy button is always in reach.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

How long does Shopify's app review take?

It varies with Shopify's queue and how complete the submission is. A clear screencast and test instructions help avoid back and forth with reviewers. We agree a target date with you before we start.

What does Shopify look for in a listing?

Clear, accurate copy that describes what the app does, screenshots of the real interface and correct pricing details. Shopify's guidelines also limit claims, statistics and certain keywords, so we check every line.

Can you improve the listing of an app that is already live?

Yes. We review your listing, search terms, reviews and install data, then suggest changes in order of likely impact. Ongoing listing work is covered by a fixed monthly fee.

How much does listing and launch support cost?

Listing and launch work is quoted after a short call, with a fixed price agreed before we start. It is included when we build your full app.