Launched, listed and found.

We prepare your App Store and Google Play listings, research the keywords people use, handle submission and review, and keep improving your store pages after launch.

Start a project Apps from £2,000

Clear store listings
Keywords researched
Review handled for you

Store tools

App Store ConnectGoogle Play ConsoleTestFlightCustom product pagesProduct page optimisationIn-app eventsStore listing experimentsCustom store listingsApple Ads

Many good apps launch with rushed listings, generic screenshots and missed keywords, so the right people never find them. We treat the store page as part of the product, and research, write and design it with the same care.

What a strong launch needs.

We prepare every part of your store presence on both platforms, then manage submission and review through to release day.

Keyword research

AI helps us gather and group the terms people search, then a person picks the ones that match your app and fit the title, subtitle and keyword field.

Listing copy

Names, subtitles, short descriptions and full descriptions written to each store's rules and character limits, in plain words people understand.

Screenshots and previews

Screenshot sets that explain your app's value in a few frames, plus app preview videos and the Google Play feature graphic.

Privacy and ratings

We complete App Privacy details, the Data safety form, age ratings and content questionnaires accurately, so nothing holds up review.

Submission and review

We submit builds, answer reviewer questions in App Store Connect and Google Play Console, and resolve any rejection promptly.

Ongoing optimisation

After launch we test icons, screenshots and copy with product page optimisation and store listing experiments, and ask satisfied users for ratings.

Done properly.

The details that decide whether launch and ASO pays off.

Release day, planned step by step.

We line up TestFlight and closed testing, store review, release timing and any launch emails or posts. Phased release on iOS and staged rollout on Google Play let us watch for problems before everyone updates.

Launch checklist

Working

Listings written for both storesDone
Screenshots and preview videoDone
Privacy details completedDone
Builds in store reviewLive
Phased release beginsNext

Store pages that keep improving.

Each month we review search terms, ratings and how many page views turn into downloads. We test one change at a time, such as new screenshots, and keep what works.

Monthly listing report

Example

Several new reviews mention the widget, so we suggest featuring it in the first screenshot. We also plan to test a brighter icon against the current one after the next release.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

01
Research
We study competitors and the keywords your future users search for.
02
Prepare
We write listings, design screenshots and complete privacy and rating forms.
03
Submit
We submit both apps, answer reviewers and agree the release date with you.
04
Improve
We test listing changes and track ratings, keywords and downloads after launch.

Example project

A meditation app that needs more organic downloads

The app has loyal users, but most downloads come from paid ads. Its store pages still use the original screenshots and a description written before launch, and keywords have never been researched.

What we would do

Research keywords for both stores
Rewrite titles, subtitles and descriptions
Redesign screenshots around the clearest benefits
Run product page tests on new creative

An illustration of how we would approach it, not a client result.

What you would get

Keyword plan for each store
New listing copy and screenshots
Custom product pages for key audiences
Monthly listing report and next steps

Start a project like this

Related work.

Projects where we did this kind of work.

Own product · iOS app

DisCam

A disposable-style film camera app, from name and icon to App Store listing.

Read the case study

Own product · iOS and Android app

RepCam AI

A fitness app that counts your reps through the camera, with challenges and daily drops.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

What is App Store optimisation?

It is the work of helping your app get found and chosen in store search. It covers keywords, titles, screenshots, ratings and testing, on both the App Store and Google Play.

Can you guarantee App Store approval?

Nobody can guarantee approval, because Apple and Google make the final decision. We check your app and listing against their guidelines before submitting and handle any feedback from reviewers.

Can you help with an app that is already live?

Yes. We audit your current listings, keywords and ratings, then suggest changes in order of likely impact. Listing work for live apps is usually ongoing, covered by a fixed monthly fee.

Do you translate store listings?

Yes, for the markets you choose. AI drafts first versions, and a person checks each one, with a native speaker review where you need it. Keywords are researched separately for each language.