Two apps, one calm plan.

We run your Facebook and Instagram from Meta Business Suite, with one calendar, one inbox and content shaped for each app, so both stay active without double the work.

Start a project Retainers from £200 a month

One shared calendar
One inbox, kept clear
Formats fit each app

Your Meta setup

Planner

Meta Business Suite

Inbox

Facebook and Instagram

Approvals

Shared calendar

Reporting

Monthly insights

Running Facebook and Instagram separately doubles the work, and messages get missed between two apps. We plan both in one calendar, adapt each post to its app and answer everything from a single inbox.

Both apps, handled together.

We handle setup, posting and community across both apps, so your Facebook Page and Instagram account feel connected and properly looked after.

Business Suite setup

We connect your Page and Instagram account, set the right roles for your team and tidy the business portfolio, so access stays secure and organised.

One content planner

Every post for both apps sits in the Meta Business Suite planner, scheduled ahead and visible to you before it goes out.

Cross-posting with care

Some posts suit both apps and some do not. We adjust crops, captions and timing so each version feels native where it lands.

Unified inbox

Comments, DMs and Messenger chats from both apps land in one inbox. We set up saved replies for common questions and answer the rest personally.

Product tagging

If you sell online, we keep your catalogue tidy in Commerce Manager so products can be tagged in posts on both apps.

Combined insights

We read reach, saves, shares and messages across both apps together, so decisions about content come from the full picture.

Done properly.

The details that decide whether Meta pays off.

Each app gets its own cut.

Instagram favours Reels, carousels and polished Stories. Facebook suits updates, events and conversation. We shoot once, then adapt the crop, caption length and call to action for each app, so nothing feels copied across.

Formats we adapt

Instagram ReelsCarouselsStoriesCollab postsFacebook ReelsPage postsEventsGroups4:5 feed9:16 vertical

Messages answered from one inbox.

Comments and DMs from both apps land in the Meta Business Suite inbox. AI sorts them by topic and urgency and drafts replies for routine questions, and a person checks each one before it is sent.

Inbox summary

Example

Most messages today ask about opening hours over the bank holiday. A saved reply is drafted for review. A complaint on Facebook needs your input before we respond, and a few Instagram DMs are wholesale enquiries.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

01
Connect
We link your Page and Instagram account in Meta Business Suite and check access.
02
Plan
We map a month of posts for both apps in one shared calendar.
03
Adapt
Each piece is cropped, captioned and timed for the app it is going to.
04
Respond
We manage the shared inbox and report on both apps together each month.

Example project

A family restaurant wanting busier weeknights

A restaurant posts on Facebook now and then and rarely on Instagram. Booking questions arrive in both apps and some go unanswered for days. Weeknight tables are often empty.

What we would do

Link both accounts and tidy roles in Business Suite
Plan weekly Reels around dishes, staff and specials
Post weeknight offers as Events and Stories
Set saved replies for booking and allergy questions

An illustration of how we would approach it, not a client result.

What you would get

One calendar covering Facebook and Instagram
Reels and Stories filmed in the restaurant
Saved replies written in your voice
A monthly report across both apps

Start a project like this

Related work.

Projects where we did this kind of work.

Own product · iOS app

DisCam

A disposable-style film camera app, from name and icon to App Store listing.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Can you post the same content to Facebook and Instagram?

Yes, when it suits both. We often share one shoot across the two apps, then change the crop, caption and call to action so each post feels made for where it appears.

Do you need full access to our Meta accounts?

We ask for a partner or employee role in your business portfolio, never your personal password. You stay the owner, and you can remove our access at any time.

Can you run Meta ads as well?

Yes, our paid ads team runs Meta campaigns from Ads Manager. Organic posts that land well often make good ads, so both teams work from the same calendar.

How much does Meta management cost?

It is a fixed monthly fee, set by how much content you need and how closely we manage the inbox. We agree it after a short call, before any work begins.