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Posts people save and share.

We plan, film and post Reels, carousels and Stories that fit your brand, write captions in your voice and keep your profile ready for anyone who taps through.

  • Reels with a hook
  • Carousels worth saving
  • A tidy, clear profile

Instagram this week

Working
  • Carousel designed and captionedDone
  • Reels edited with captionsDone
  • Stories planned for launch dayDone
  • Collab post agreed with partnerLive
  • Broadcast channel updateNext

Instagram moves fast, and a feed of occasional product shots rarely gets shown to new people. We plan a mix of Reels, carousels and Stories, each with a clear job, and post on a steady rhythm.

Reels, carousels, Stories and more.

Each Instagram format does a different job, so we plan them together and make each one properly.

Reels

We script a hook for the first seconds, film vertically and edit in CapCut with captions, so Reels can reach people who do not follow you yet.

Carousels

Step-by-step guides, comparisons and tips designed in your brand style, written so people save them and come back later.

Stories

Polls, question boxes, links and behind-the-scenes clips keep your existing followers close and give them easy ways to reply or buy.

Collab posts

We arrange Collab posts with partners, suppliers and creators so one post appears on both profiles and reaches both audiences.

Captions and hashtags

Captions written in your voice with a clear next step, plus a short set of relevant hashtags and keywords people actually search.

Profile and Highlights

A clear bio, link, contact buttons and tidy Highlights, so new visitors understand what you do within a few seconds.

Done properly.

The details that decide whether Instagram pays off.

Three formats, three different jobs.

Reels help new people find you, carousels earn saves from people already interested, and Stories keep regular followers talking. We balance the three each month based on what your account needs most.

Format roles

Reels

Reach new people

Carousels

Saves and shares

Stories

Daily conversation

Broadcast channel

Direct updates

Learning from what people save.

We read Instagram Insights each week, looking at saves, shares, profile visits and follows from each post. AI groups the patterns and a person turns them into next month's ideas.

Weekly insight

Example

Carousels with how-to tips are being saved more than product shots. Reels that open with a face hold attention longer. Suggest more tip carousels and a founder Reel for next week.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

  1. 01

    Audit

    We review your profile, recent posts and Insights to see what already works.

  2. 02

    Plan

    We set content pillars and a monthly mix of Reels, carousels and Stories.

  3. 03

    Shoot

    We film and design in batches, then edit and caption each post.

  4. 04

    Post

    We schedule, reply to comments and DMs, and review Insights each week.

Example project

A skincare brand building trust with new customers

An independent skincare brand posts product photos on Instagram but gets few new followers. Shoppers ask the same ingredient questions in DMs, and the profile does not explain which product suits whom.

What we would do

  • Film Reels answering common ingredient questions on camera
  • Design carousels comparing products by skin type
  • Add Highlights for routines, ingredients and reviews
  • Arrange Collab posts with creators, labelled #ad where paid

An illustration of how we would approach it, not a client result.

What you would get

  • A monthly mix of Reels and carousels
  • Refreshed bio, links and Highlights
  • Captions written in your brand voice
  • Weekly notes on what people saved
Start a project like this

Questions, answered.

How often should a business post on Instagram?

Often enough to stay consistent, which for most brands means a few feed posts a week plus regular Stories. We agree a rhythm you can sustain, because steady posting beats bursts followed by silence.

Do you use trending audio in Reels?

Business accounts should only use sounds cleared for commercial use, so we pick from Instagram's licensed library or use original audio. It lowers the risk of your Reels being muted or removed.

Can you work with influencers on Instagram?

Yes. We find creators who suit your brand, agree usage rights and set up Collab posts or paid partnership labels. Paid and gifted content is clearly disclosed, in line with ASA and CMA guidance.

How much does Instagram management cost?

Ongoing management is a fixed monthly fee, based on how many Reels, carousels and Stories you need. We agree it after a short call, so the cost is clear from the start.

Plan your next month on Instagram.

Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.

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