Words that earn the click.

We research what your customers search for, then write and improve pages that answer them clearly. AI speeds up research and drafts, and an editor checks every word.

Start a project Retainers from £200 a month

Pages matched to intent
Titles that get clicks
Content worth linking

AI content brief

Example

Brief ready for review. People searching for wood burner sizes want a simple buying guide. Top results skip room size and ventilation, so we cover both. Outline, title and internal links attached for your input.

Checked by a person before it goes out

Many pages target words nobody searches, or chase the right search with content that never answers the question. We map real searches to pages, then write and refine each one, with AI drafting and an editor checking facts and tone.

From search term to page.

Each page we write or improve starts with a real search and ends with a clear next step for the reader.

Keyword and topic research

We use Ahrefs, Semrush and Google Search Console to find the searches your buyers make, then group them by what each person wants.

Search intent mapping

Each topic gets one page with one clear job, which stops your own pages competing with each other for the same search.

Titles and metadata

We write title tags and meta descriptions that match the search and read well in results. Google sometimes rewrites them, so the page itself must back them up.

Guides and articles

We write buying guides, how-to articles and comparisons that answer questions fully, using your expertise, examples and photos where they help.

Content refreshes

Older pages often hold value already. We update facts, add missing subtopics and improve structure before writing anything new.

Internal linking

We link related pages with clear, descriptive anchor text, so readers and search engines can follow a topic from overview to detail.

Done properly.

The details that decide whether on-page and content pays off.

Written for readers first.

Google aims to reward content made to help people, and its spam policies target pages mass-produced just to rank. We write in your voice, add first-hand experience and keep keywords natural.

Content we write

Service pagesBuying guidesHow-to articlesComparison pagesCollection copyFAQ sectionsCase studiesGlossaries

Old pages, given new life.

Many sites already have pages that almost rank. We find them in Search Console, then refresh the content, title and internal links so each one answers the search better.

Page refresh

Working

Check search intentDone
Rewrite title and meta descriptionDone
Add missing subtopicsDone
Update facts and examplesLive
Add internal linksNext

How it works.

Clear steps, and you approve each one before we move on.

01
Research
We study searches, competitors and your Search Console data to find gaps.
02
Plan
We map each topic to one page and agree a content calendar.
03
Write
AI helps draft, then an editor checks accuracy, tone and usefulness.
04
Refine
We track how pages perform and update them when searches change.

Example project

A solicitor who wants more enquiries from guides

A small family law practice has a dated website with short service pages and no guides. People search detailed questions about divorce and child arrangements, and competitors answer them first.

What we would do

Research the questions clients ask before booking
Map one page to each main topic
Draft guides with AI, checked by our editor and you
Rewrite service pages with clear next steps

An illustration of how we would approach it, not a client result.

What you would get

A keyword and topic map
Rewritten service pages
A set of in-depth guides
Titles, metadata and internal links

Start a project like this

Related work.

Projects where we did this kind of work.

Own business · Local website

logslocal

Firewood delivery around Keighley and West Yorkshire, built to be found locally.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Will AI-written content hurt my rankings?

Google judges content on whether it helps people, however it was made. We use AI for research and first drafts, then an editor checks accuracy, adds real expertise and makes sure each page is worth reading.

Do you write in our brand voice?

Yes. We start with your existing copy, tone and any brand guidelines, then build a short style guide. You review early drafts so the voice is right before we write more.

How often should we publish new content?

It depends on your market and how much you already have. Many sites gain more from improving existing pages first, so we agree a realistic plan that puts quality ahead of volume.

How much does SEO content cost?

Ongoing content runs on a fixed monthly fee, based on how many pages we write or refresh. One-off projects, such as rewriting service pages, are quoted after a short call, with a fixed price agreed before we start.