Search that leads to checkout.

We structure your collections, product pages and filters so Google indexes the pages that sell. We work on Shopify and other platforms, with product schema for rich results.

Start a project Retainers from £200 a month

Collections built to rank
Rich product results
Cleaner crawl paths

Platforms and tools

ShopifyWooCommerceBigCommerceGoogle Merchant CenterGoogle Search ConsoleScreaming FrogAhrefsRich Results Testschema.org

Online shops often bury their best collections under duplicate filter pages, thin product copy and manufacturer descriptions copied elsewhere. We decide which pages deserve to rank, strengthen them with useful copy and schema, and keep the rest out of the way.

Built around how shoppers search.

Shoppers search for categories, styles and specific products, so we give each type of search a page built to answer it.

Collection and category pages

We match collections to category searches, add helpful intro copy and FAQs, and link related collections so shoppers and crawlers move easily between them.

Product page content

We rewrite copied manufacturer descriptions with original detail on fit, materials, use and care, so each product page offers something unique.

Product structured data

We add Product, Offer and review markup so Google can show price, stock and ratings in results, then test it in the Rich Results Test.

Filters and duplicates

Filters, sorting and variants can create endless near-identical URLs. We use canonical tags, noindex and crawl rules to keep the index clean.

Shopify SEO setup

We work with Shopify's fixed URL structure, edit robots.txt.liquid where needed, tidy duplicate product paths and stop apps slowing pages down.

Stock and seasonal changes

We handle sold-out, discontinued and seasonal products with the right redirects or messaging, so pages keep their value when stock changes.

Done properly.

The details that decide whether e-commerce SEO pays off.

Shopify's gaps, filled in.

Shopify handles a lot out of the box, including sitemaps and canonical tags. We fix what it leaves behind, such as duplicate collection paths, thin tag pages and slow app scripts.

Shopify SEO setup

Working

Map collections to searchesDone
Rewrite collection introsDone
Add Product and Offer schemaDone
Control filter URL indexingLive
Connect Google Merchant CenterNext

Catalogues that change daily.

Products sell out, return and retire all the time. We monitor errors, redirects and schema regularly, so each change is handled before it costs you visibility.

Weekly store check

Example

Several discontinued products returned errors this week. We redirected each one to its closest collection. New colour filters created duplicate URLs, so we set canonical tags. Product schema still validates in Search Console.

Checked by a person before it goes out

How it works.

Clear steps, and you approve each one before we move on.

01
Audit
We crawl your store and map collections and products to real searches.
02
Structure
We set clear rules for filters, variants and duplicate URLs.
03
Enrich
We improve collection and product copy, with AI drafts checked by an editor.
04
Monitor
We watch indexing, schema and stock changes, and report each month.

Example project

A Shopify fashion brand wanting collection pages found

A clothing brand on Shopify has a large catalogue with descriptions copied from suppliers. Collection pages have no copy, colour and size filters create duplicate URLs, and product results show no prices or stock.

What we would do

Map collections to the category searches shoppers make
Write intro copy for priority collection pages
Set canonical and indexing rules for filters
Add Product schema and connect Merchant Center

An illustration of how we would approach it, not a client result.

What you would get

A collection and keyword map
Rewritten copy for priority pages
Validated product structured data
Clean indexing rules for filters

Start a project like this

Related work.

Projects where we did this kind of work.

Own business · Local website

logslocal

Firewood delivery around Keighley and West Yorkshire, built to be found locally.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Is Shopify good for SEO?

Shopify gives you a solid start, with sitemaps, canonical tags and editable titles built in. It also creates duplicate URLs and has a fixed structure, so it needs careful setup to perform well.

Should we write our own product descriptions?

Yes, where you can. Manufacturer descriptions appear on many other sites, so original detail on fit, materials and use gives Google a reason to show your page. AI drafts speed this up, and an editor checks each one.

What happens to SEO when a product sells out?

If it will return, keep the page live and say when it is due back. If it is gone for good, we redirect it to the closest product or collection so its value is kept.

How much does e-commerce SEO cost?

Ongoing e-commerce SEO runs on a fixed monthly fee, based on catalogue size and competition. One-off store audits and Shopify SEO setups are quoted after a short call, with a fixed price agreed before we start.