Links worth having.

We earn links from relevant, trusted websites through digital PR, partnerships and useful content. We never buy links or use private networks.

Start a project Retainers from £200 a month

Relevant, trusted links
Brand mentions in press
No risky schemes

Outreach

TaskResearch a story angle

EmailPitch relevant journalists

WaitA few days

EmailOne polite follow-up

ReportCoverage and links logged

Cheap link packages and private networks can earn a manual action from Google and undo years of work. We earn links patiently, with stories, partnerships and resources that relevant sites genuinely want to reference.

Links people choose to give.

Each tactic produces links that a journalist, partner or site owner chose to give, because the content deserved it.

Digital PR

We build stories from your data, expertise or a useful survey, then pitch them to journalists who cover your industry or area.

Supplier and partner links

Suppliers, trade bodies, stockists and partners often list the businesses they work with. We find those pages and ask for an accurate listing.

Unlinked brand mentions

When a site mentions your business without a link, we politely ask the author to add one so readers can find you.

Broken link reclaim

We find links pointing to pages on your site that no longer exist, then redirect them so the value they carry is kept.

Linkable content

We create guides, tools and research that other sites want to reference, giving outreach something worth sharing.

Backlink health checks

We review your link profile in Ahrefs and Google Search Console. We only use Google's disavow tool when there is a clear reason, such as a manual action.

Done properly.

The details that decide whether link building pays off.

A link profile kept clean.

Most sites collect odd links over time, and Google usually ignores them. We watch for real risks, such as paid links from past agencies, and act only when it helps.

Backlink health check

Example

Your link profile looks natural overall. Some spammy directory links appeared this month, which Google usually ignores, so no action is needed. A local news site mentions you without a link, and we will ask them to add one.

Checked by a person before it goes out

Quality judged link by link.

One relevant link from a respected site can be worth more than many weak ones. We judge every opportunity on relevance, trust and placement, and mark sponsorship links as sponsored, as Google requires.

Link review

Relevance

Related audience

Trust

Real editorial sites

Placement

Within useful content

Anchor text

Natural and varied

How it works.

Clear steps, and you approve each one before we move on.

01
Review
We audit your current links and see where competitors earn theirs.
02
Find
We list relevant sites, journalists, partners and broken links worth reclaiming.
03
Pitch
AI helps research angles, and a person writes every pitch.
04
Report
Each month we list new links and mentions, with notes on quality.

Example project

A craft gin brand wanting links from food press

An independent gin distillery has strong products but few links beyond its stockists. Competitors appear in food and drink guides, and a past agency left behind links from low-quality directories.

What we would do

Review existing links and flag any paid ones
Ask stockists for accurate links to product pages
Pitch a seasonal cocktail story to food writers
Reclaim links pointing at old, deleted pages

An illustration of how we would approach it, not a client result.

What you would get

A backlink audit in plain English
A list of target sites and journalists
Outreach and pitches written by people
Monthly link and mention report

Start a project like this

Related work.

Projects where we did this kind of work.

Own business · Local website

logslocal

Firewood delivery around Keighley and West Yorkshire, built to be found locally.

Read the case study

More workSee everything we've built.Client projects and our own products, with what we did on each.See all work

Questions, answered.

Do you buy links?

No. Buying or selling links that pass ranking credit breaks Google's spam policies and can lead to a manual action. If you sponsor an event or charity, we make sure any resulting link is marked as sponsored.

How many links will I get each month?

We do not promise a set number. Good links come from stories, partnerships and useful content, so we focus on quality and report every new link and mention each month.

What is digital PR?

Digital PR means creating newsworthy stories, data or expert comment and sharing them with journalists and publishers. When they cover the story online, they often link to your site, which builds trust with readers and search engines.

How much does link building cost?

Link building runs on a fixed monthly fee, based on the scale of outreach and content involved. One-off digital PR campaigns are quoted after a short call, with a fixed price agreed before we start.