Several angles per idea
We write headlines around different reasons to buy, such as quality, convenience, price or reviews you can back up.
HomeServicesGraphic design and printAd creative
New ads, ready to test.
We design static and carousel ads in sets, with different headlines, images and offers. Every variation is sized for its placement and labelled, so your ads team knows exactly what is being tested.
- Variations in every set
- Sized for each placement
- Checked by a designer
What each set varies
Headlines
Several anglesImages
Product and lifestyleOffers
Alternative framingsFormats
Feed and StoryAd accounts often run the same few images for months, and results slip as people stop noticing them. We design ads in sets with different angles, so your team always has fresh creative ready to test.
Built for the ad account.
Each set is planned around one idea, then split into variations your ads team can launch and compare.
Static and carousel formats
Single-image ads, carousels and collection covers, each designed for how that format is browsed.
Placement-ready sizes
Every ad comes in 1:1, 4:5 and 9:16 versions, with text and logos inside each platform's safe zones.
Product and lifestyle images
We retouch your product photos and pair them with lifestyle images, so you can test which style suits your audience.
Clear file naming
Each file is named by concept, angle and size, so test results are easy to read in Ads Manager.
Claims checked
Prices, offers and claims are checked against the CAP Code, and we ask for evidence where a claim needs it.
Done properly.
The details that decide whether ad creative pays off.
Variations drafted fast, finished by hand.
AI helps us draft headline and layout variations quickly from one approved concept. A designer then checks every version for spacing, legibility and brand fit before it reaches your team.
Variation draft
ExampleHeadline variations drafted for the winter range in feed and Story sizes. Two lines repeat the same benefit, so we suggest swapping one for a delivery angle. The price badge needs more contrast on the Story version.
Checked by a person before it goes out
A steady supply of new creative.
Ads tire when the same people see them again and again. We agree a rhythm with your ads team, look at what is working and design the next set before the current one wears out.
Creative cycle
TaskBrief new ad angles
ReviewVariations checked by designer
LaunchSets go live
WaitResults build up
ReportPlan the next set
How it works.
Clear steps, and you approve each one before we move on.
- 01
Brief
We agree the product, audience, offer and placements.
- 02
Concept
We plan the ad angles, and you approve them first.
- 03
Design
We design each variation in every size you need.
- 04
Iterate
We look at what your team learned and design the next round.
Example project
A skincare brand that needs new ads each month
An online skincare brand runs the same few product images across Meta and TikTok. Its ads team wants new angles to test each month without waiting for a photoshoot.
What we would do
- Plan angles around routine, ingredients and gifting
- Design variations from existing product photos
- Size every ad for feed and Story placements
- Check ingredient claims against the CAP Code
An illustration of how we would approach it, not a client result.
What you would get
- A labelled set of static ads
- Carousel versions for Meta
- Files named by angle and size
- A plan for the next set
Questions, answered.
How many variations come in a set?
It depends on the package and how much your budget can test. We agree the number of concepts, angles and sizes before we start, so the set fits your testing plan.
Can your team run the ads too?
Yes. Our paid ads team can launch and manage campaigns on Meta, TikTok, Google and LinkedIn. Or we hand the files to your own team, labelled and ready to upload.
Do we need new product photos?
Not usually. We can work with your existing photos and retouch them. If the images are low resolution or out of date, our video team can plan a simple product shoot.
How much does ad creative cost?
Each set is quoted after a short call, with a fixed price agreed before we start. Brands that need new creative every month can move to a fixed monthly fee.
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Print and deliveryPrinted, checked and delivered.Explore print and delivery
Give your ads team more to test.
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
hello@infinity.agency