HomeServicesWebsitesLanding pages

Pages that turn clicks into leads.

We design and build focused landing pages for ads, launches and offers. Each page has one message and one action, with tracking and test variations ready from the first day.

  • Matched to your ads
  • Ready to test
  • Tracked from launch

Lead path

TriggerVisitor clicks your ad
ReviewReads one focused offer
TaskForm sends to CRM
EmailInstant reply goes out
ReportConversion recorded in GA4

Ads often send paid clicks to a busy homepage, where visitors lose the offer among menus and links. We build a page for each campaign that repeats the ad's promise and asks for one action.

Inside every landing page.

Each page is planned around one audience, one offer and one action, then built so it can be tested and improved.

Message match

The headline and imagery pick up exactly where your ad left off, so visitors know straight away they are in the right place.

One clear action

We remove the main menu and extra links, so every section leads to one form, booking or checkout button.

Variations to test

AI helps us draft headline and layout variations quickly. A person checks each one, and we set up A/B tests to compare them fairly.

Forms connected

Enquiries go straight to HubSpot, your inbox or another CRM, with an instant reply so new leads hear from you right away.

Tracking from launch

We set up Google Analytics 4, Google Tag Manager, the Meta pixel and Google Ads conversions before any paid traffic arrives.

Light on mobile

Pages are kept lean and tested on real phones, so visitors from social and search ads see the offer without waiting.

Done properly.

The details that decide whether landing pages pays off.

Written for the people clicking.

We start with the ad, the audience and the doubts they bring with them. AI helps us draft headline options and summarise customer reviews, and a copywriter shapes the final page and checks every claim.

AI draft options

Example

Headline options for the spring offer. One leads with saving time, one with local expertise and one with the free survey. Suggest testing time saved against local expertise first.

Checked by a person before it goes out

Ready to test from day one.

Each page launches with tracking in place and a variation ready to run. We review the results with you and keep the version that brings in more of the right enquiries.

Test setup

Variant A

Original headline

Variant B

Benefit-led headline

Goal

Form submission

Tracking

GA4 and Meta

How it works.

Clear steps, and you approve each one before we move on.

  1. 01

    Brief

    We agree the offer, audience, ad channels and the one action that matters.

  2. 02

    Write

    We draft the copy and headline options, each checked by a person.

  3. 03

    Build

    We design and build the page with forms and tracking connected.

  4. 04

    Test

    We launch, run variations and share what we learn.

Example project

A home improvement firm that wants more quote requests

The firm runs Google Ads and Meta ads that point to its homepage. Visitors land on a general page full of links, and many leave before they find the quote form.

What we would do

  • Build a dedicated page for each ad campaign
  • Match each headline to the ad it follows
  • Connect the quote form to the firm's CRM
  • Run a headline test from launch

An illustration of how we would approach it, not a client result.

What you would get

  • Campaign landing pages ready for ads
  • A quote form linked to the CRM
  • Conversion tracking in Google Analytics 4
  • A headline test running from launch
Start a project like this

Questions, answered.

What is the difference between a landing page and a homepage?

A homepage introduces your whole business and links to everything. A landing page focuses on one offer for one audience with a single action, which suits paid ads, launches and seasonal campaigns.

Can you build landing pages on my existing site?

Usually, yes. We can build on Shopify, WordPress, Webflow or Next.js, or host pages on a subdomain if your current site is hard to change. We check your setup on a short call first.

Do you run the ads as well?

We can. We also manage campaigns in Google Ads, Microsoft Advertising and Meta Ads Manager, so the ads and pages are planned together. If you already work with an ads agency, we work alongside them.

How much does a landing page cost?

Each landing page project is quoted after a short call, with a fixed price agreed before we start. A single page is usually quicker than a full site, and we agree a date before we start.

Let's build your next landing page.

Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.

hello@infinity.agency