Web design that fits your customers.

We design every page of your site in Figma, around what your customers need to see and do. You approve the full design on mobile and desktop before any code is written.

Start a project Websites from £100

Clear page layouts
Designed for mobile
Approved before build

Design stages

Working

Customer research and referencesDone
Site map and wireframesDone
Homepage design in FigmaDone
Inner page templatesLive
Clickable prototype for reviewNext

Template sites often look like every other business in your sector and bury the details customers came to find. We design each page around the questions your customers ask, shaping the layout, copy and brand together.

What the design covers.

Every part of the design is shaped around your customers, your brand and the platform your site will be built on.

Wireframes first

We plan the structure of each page in simple greyscale layouts, so we agree on content and order before colour and imagery come in.

Every screen size

Each page is designed at phone, tablet and desktop widths, so layouts, buttons and text work wherever your customers browse.

Copy and design together

We write the page copy alongside the layout, so headlines, sections and buttons are built around real words instead of placeholder text.

A reusable design system

Colours, type sizes, buttons and spacing are set up as Figma components, which keeps every page consistent and makes the build quicker.

Clickable prototype

You can click through the key pages in a Figma prototype and get a feel for the site before anything is built.

Accessible by design

We check colour contrast, text size and tap targets as we design, so the site is easier for everyone to read and use.

Done properly.

The details that decide whether custom design pays off.

Shaped by real customer questions.

We look at your competitors, your best customers and the questions they ask before buying. AI helps us gather examples and summarise reviews quickly, and a designer checks every finding before it shapes a page.

AI research summary

Example

Reviews in this sector often mention unclear pricing and slow replies. Suggest a short pricing summary near the top of each service page and a visible contact button on every screen.

Checked by a person before it goes out

Designed for phone, tablet and desktop.

Key pages are laid out at each width in Figma, with nothing left to guesswork. Developers then get exact spacing, type sizes and assets, so the finished site matches the design you approved.

Design handover

Layouts

Phone to desktop

Components

Figma library

Type scale

Set and documented

Assets

Exported for build

How it works.

Clear steps, and you approve each one before we move on.

01
Brief
We learn about your customers, competitors and what the site must achieve.
02
Wireframe
We map the structure of each page before any styling.
03
Design
We apply your brand and design every page in Figma.
04
Approve
You click through a prototype, give feedback and sign it off.

Example project

A local accountancy firm that wants more consultation enquiries

The firm's site uses an old template. It lists services but says little about who the firm helps, and the contact form sits at the bottom of a single page.

What we would do

Review competitor sites and common client questions
Plan a clear page for each core service
Design mobile and desktop layouts in Figma
Add a booking prompt to every service page

An illustration of how we would approach it, not a client result.

What you would get

A site map and page wireframes
Full designs for every page
A clickable Figma prototype
Design files ready for build

Start a project like this

Related work.

Projects where we did this kind of work.

Own product · iOS app

DisCam

A disposable-style film camera app, from name and icon to App Store listing.

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Own product · Web app

InfinityFX

Forex market analysis with AI-written explanations and Stripe subscriptions.

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Client · Yorkshire jeweller

Rogue Gold

Shopify conversion work, email marketing and paid advertising for a Yorkshire jeweller.

Read the case study

Questions, answered.

What is the difference between custom design and a template?

A template gives you a fixed layout that many other businesses also use. Custom design starts with your customers and content, so each page is shaped around what they need and how your brand looks.

Do I need to write the copy myself?

No. We write the page copy alongside the design, using what we learn from you on a short call. You review and approve every word before the build starts.

Can you design a site for our own developer to build?

Yes. We hand over organised Figma files with components, spacing notes and exported assets. We can also join a call with your developer to walk through the design.

How much does custom web design cost?

Design is quoted after a short call, with a fixed price agreed before we start. The price depends on how many unique page layouts you need, and we agree a date before we start.