Several hooks per concept
We write several opening lines for each concept, mixing questions, bold claims you can back up, and visual surprises.
More hooks, more to test.
We script, film and edit video ads for Meta, TikTok, YouTube and Snapchat, then cut several openings and offers so your ads team has real options to test.
- Hook variations included
- Sized for every placement
- Sound-off friendly
Placements covered
Instagram ReelsFacebook feedInstagram StoriesTikTok in-feedSpark AdsYouTube ShortsYouTube in-streamSnap Ads9:16 vertical4:5 feed1:1 square
Many ad accounts run the same few videos for months, and performance slips as audiences tire of them. We produce ads in sets, with different hooks, angles and offers, so there is always fresh creative to test.
Designed for testing.
Every ad is planned in parts, so hooks, messages and endings can be swapped and tested without a reshoot.
Modular edits
Each ad is built from swappable parts such as the hook, demo, proof and offer, so new versions are quick to make.
Placement-ready sizes
We deliver 9:16, 4:5, 1:1 and 16:9 versions, with text and logos kept inside each platform's safe zones.
Captions for sound off
Burned-in captions and on-screen text carry the message for people scrolling with the sound off.
Spark Ads ready
For TikTok, we post edits to your account or a creator's first, so your team can boost them as Spark Ads.
Claims and music checked
Every claim, price and comparison is checked against the CAP Code before an ad is delivered, and every track is licensed for advertising.
Done properly.
The details that decide whether video ads pays off.
Variations labelled by what changed.
We film each concept once, then cut versions with different hooks, lengths and calls to action. Your ads team gets a clear set of variations, each labelled by what changed, so test results are easy to read.
Variation set
Hooks
Several openingsLengths
Short and longOffers
Alternative anglesEndings
Different CTAsFresh creative before fatigue sets in.
Ads tire as the same people see them again and again. We review frequency and results with your ads team, and AI helps spot patterns in what is working. Our team then plans new hooks and concepts before performance slips.
Creative report
ExampleThe demo-led hooks are holding attention better than the lifestyle openings. Frequency is climbing on the oldest ad. Suggest a new batch of demo hooks with a fresh offer angle next week.
Checked by a person before it goes out
How it works.
Clear steps, and you approve each one before we move on.
- 01
Brief
We agree the product, audience, offer and the placements the ads will run in.
- 02
Script
We write concepts with several hooks each, and you approve them first.
- 03
Produce
We film, edit and cut every variation in each size you need.
- 04
Refresh
We review results with your ads team and plan the next set.
Example project
A pet food brand whose ads have gone stale
An online pet food brand has run the same handful of video ads for months. Costs are creeping up, and the ads team has nothing new to test.
What we would do
- Write concepts around switching, ingredients and fussy eaters
- Film real dogs and owners at home
- Cut several hooks and offers per concept
- Check ingredient claims against the CAP Code
An illustration of how we would approach it, not a client result.
What you would get
- A labelled set of ad variations
- Versions for Meta, TikTok and YouTube
- Captioned, sound-off friendly edits
- A plan for the next batch
Questions, answered.
How many ad variations do we get?
It depends on the package, but each concept usually comes with several hooks and more than one length. We agree the exact set before filming so your testing plan is covered.
Can you run the ads as well?
Yes. Our paid ads team can launch and manage campaigns on Meta, TikTok, YouTube and Snapchat. Or we can hand the files to your own team, labelled and ready to upload.
Do your ads follow UK advertising rules?
Yes. We check claims, prices, comparisons and testimonials against the CAP Code, ask for evidence where a claim needs it, and only use music licensed for advertising.
How much does a set of video ads cost?
Each project is quoted after a short call, with a fixed price agreed before we start. Brands that need new ads every month can move to a fixed monthly fee.
More in videos.
Every part of videos, run by the same team. See the overview
Videos
UGC-style contentReal people, talking naturally.Explore UGC-style contentVideos
Product filmsYour product, shown in detail.Explore product filmsVideos
Short-form editsReels and TikToks, ready to post.Explore short-form editsVideos
Brand filmsThe story behind your business.Explore brand filmsVideos
Motion graphics and captionsMovement, text and polish.Explore motion graphics and captions
Your next ad set starts here.
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
hello@infinity.agency