Category research
Your primary category shapes which searches you appear for. We research the categories nearby competitors use and choose the most accurate ones for you.
HomeServicesGoogle Business ProfileProfile optimisation
Complete in every detail.
We fill in every part of your Google Business Profile with accurate, useful detail, from categories and services to attributes and photos, so customers can choose you without leaving Google.
- Right primary category
- Every service listed
- Accurate holiday hours
Profile completeness
Categories
Primary plus secondaryServices
Each one describedAttributes
All relevant tickedHours
Holidays includedMany profiles are left half-finished, with a vague category, missing services and hours that are wrong on bank holidays. We complete every section with care, choose categories from competitor research and keep each detail current as your business changes.
Nothing left blank.
Google uses the details in your profile to decide when you are relevant, so we treat each field as important.
Services and products
We list each service with a clear description, and add products with photos and prices where they help customers choose.
Attributes
We add the attributes that apply to you, such as accessibility, payment options and amenities, so customers know what to expect before they arrive.
Business description
We write a clear description within Google's character limit, using natural wording about what you do and where. No links, offers or keyword lists.
Hours and special hours
We set regular hours, extra hours for services like delivery, and special hours for bank holidays, so customers are not caught out.
Links and tracking
We add your website, booking and menu links with UTM tags, so visits from your profile show up clearly in Google Analytics 4.
Done properly.
The details that decide whether profile optimisation pays off.
Real name, right category.
Adding keywords to your business name breaks Google's guidelines and can lead to suspension. We keep your name as it appears on your signage, and choose categories based on research into nearby competitors.
Name and category
Working- Match name to signageDone
- Remove keywords from nameDone
- Research competitor categoriesDone
- Set primary categoryLive
- Add secondary categoriesNext
Answers before anyone has to ask.
Customers check hours, services, accessibility and payment options before they call or visit. We complete each section, so your profile answers their questions and they arrive ready to buy.
Profile sections
Business nameCategoriesServicesProductsAttributesOpening hoursSpecial hoursDescriptionBooking linksLogo and cover photoService areas
How it works.
Clear steps, and you approve each one before we move on.
- 01
Review
We compare your profile with nearby competitors and Google's guidelines.
- 02
Complete
We fill every relevant section with accurate, natural detail.
- 03
Track
We add UTM tags so profile visits show in Google Analytics 4.
- 04
Maintain
We update hours, services and details whenever your business changes.
Example project
A café wanting more walk-ins from Google Maps
An independent café has a profile with only an address and phone number. It is listed under a generic category, has no menu or attributes, and shows the wrong hours on bank holidays.
What we would do
- Research categories used by nearby cafés
- Add the menu, attributes and order links
- Write a clear, natural business description
- Set special hours for every bank holiday
An illustration of how we would approach it, not a client result.
What you would get
- A fully completed profile
- Primary and secondary categories set
- Menu and attributes added
- Tracked links into Google Analytics 4
Questions, answered.
What is the most important part of my profile?
Your primary category has a big influence on which searches you appear for, so we choose it carefully. After that, accurate hours, a full list of services and a steady flow of reviews make the biggest difference.
Should I add keywords to my business name?
No. Google's guidelines say your name must match how it appears in the real world. Adding keywords or locations can lead to suspension, so we build relevance through categories, services and your description.
Does the business description help my ranking?
Its main job is to help customers understand what you do and where. We write it in natural language, within Google's guidelines, so it reads well and supports the rest of your profile.
How much does profile optimisation cost?
A one-off optimisation is quoted after a short call, with a fixed price agreed before we start. Ongoing upkeep, such as updating hours and services, runs on a fixed monthly fee.
More in Google Business Profile.
Every part of Google Business Profile, run by the same team. See the overview
Google Business Profile
Setup and verificationClaimed, verified and set up right.Explore setup and verificationGoogle Business Profile
Posts and photosA profile that looks active.Explore posts and photosGoogle Business Profile
ReviewsReviews requested, answered and tracked.Explore reviewsGoogle Business Profile
Citations and map visibilityConsistent details everywhere you're listed.Explore citations and map visibility
Complete your profile with us.
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
hello@infinity.agency