AI answer audit
We ask ChatGPT, Gemini, Perplexity and Google's AI Overviews the questions your customers ask, and record how each describes you and your competitors.
Build
WebsitesFast sites that sellLogos and brandMarks people rememberGraphic design and printSocial, ads and printAppsiOS and AndroidShopify appsTools for merchantsSoftwareWeb apps and toolsBe found
SEORank on Google and in AIGoogle Business ProfileTop of the mapLead generationFunnels and follow-upBe seen
Paid adsEight platforms, one planSocial mediaContent on every channelVideosAds, UGC and filmsHomeServicesAIAI search optimisation
People now ask ChatGPT, Gemini and Google's AI Overviews before they click a link. We make your content, listings and brand facts clear enough for these tools to find and cite.
AI visibility check
ChatGPT
Mentioned, partly accurateAI Overviews
Cited for servicesGemini
Not yet mentionedPerplexity
Outdated opening hoursAI tools often describe businesses using outdated listings, thin pages or a competitor's content. We check what each tool says about you, then fix the sources it relies on.
AI search draws on the same foundations as traditional SEO, plus a few signals that matter more when an answer is generated.
We ask ChatGPT, Gemini, Perplexity and Google's AI Overviews the questions your customers ask, and record how each describes you and your competitors.
Key pages get direct answers to common questions near the top, written so a tool can lift a sentence and it still makes sense.
Organisation, LocalBusiness, Product, Service and Article schema are added so your key facts are machine-readable and consistent.
Your name, address, hours, services and prices are matched across your site, Google Business Profile, directories and social profiles.
We find trusted directories, guides and communities where your business should appear, and help you earn mentions there.
We check robots.txt, speed and rendering so crawlers such as Googlebot and OAI-SearchBot can read your pages.
The details that decide whether AI search optimisation pays off.
Each month we run a set of customer questions through the main AI tools and record whether you appear, what is said and which sources are cited. We only use public questions, so no customer data goes into these checks.
Monthly AI check
ExampleYou now appear in AI answers for emergency boiler repair questions in your area. Some tools still list old opening hours taken from an outdated directory. Suggest updating that listing and adding hours to your contact page.
AI tools tend to draw on pages that answer a question directly, back it up with specifics and come from a clear source. We restructure key pages with plain answers, named authors, dates and schema, and a person reviews every change.
Page fixes
WorkingClear steps, and you approve each one before we move on.
We record how AI tools describe you for your key customer questions.
We correct facts, schema and crawler access across your site and listings.
We write and restructure pages with clear answers worth citing.
We rerun the questions monthly and report what has changed.
Example project
An accountancy practice hears that new clients asked ChatGPT for a local accountant. When the partners try it, the firm rarely appears, and one tool lists services it stopped offering long ago.
An illustration of how we would approach it, not a client result.
What you would get
Projects where we did this kind of work.
Own product · iOS and Android app
A fitness app that counts your reps through the camera, with challenges and daily drops.
Read the case studyOwn product · Web app
Forex market analysis with AI-written explanations and Stripe subscriptions.
Read the case studyIt builds on the same foundations, such as helpful content, technical health and trusted links. The difference is a stronger focus on clear answers, consistent facts and mentions across the web, because AI tools pull these together into one reply.
No one can guarantee that, because each tool decides its own answers and they change often. We can make your information clear, consistent and easy to cite, then track how answers change over time.
We usually track ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. We focus on the tools your customers are most likely to use.
It usually runs on a fixed monthly fee, starting with an audit to agree priorities. A one-off audit and fix project can also be quoted after a short call, with a fixed price agreed before we start.
Every part of AI, run by the same team. See the overview
AI
Chat and voice assistantsAnswers for customers, day and night.Explore chat and voice assistantsAI
AutomationsAdmin that runs on its own.Explore automationsAI
AI in your productSmarter features inside your product.Explore AI in your productAI
AI content enginesSteady content, in your voice.Explore AI content enginesAI
Setup and trainingYour team, confident with AI.Explore setup and training
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
AI replies can be wrong. For a firm quote, send a brief.