Brand voice guide
We turn your best existing writing into a voice guide with tone, phrases to use and avoid, and examples the AI follows.
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More content, still sounding like you.
We build systems that research topics and draft social posts, blogs, emails and product copy in your voice. A person edits and approves every piece before it is published.
- A full content calendar
- Consistent brand voice
- Human-edited drafts
This week's content
Working- Research customer questionsDone
- Draft social posts for the weekDone
- Write blog outline and draftDone
- Refresh product descriptionsDone
- Editor review and approvalLive
- Schedule postsNext
Most AI content reads the same because it starts from a blank prompt with no brand voice or facts behind it. We give the system your voice, products and research, and a person edits everything before your audience sees it.
What the engine produces.
Each engine is set up around the channels you use and the content your team struggles to keep up with.
Topic and keyword research
The engine finds the questions your customers ask, using search data, Google Search Console and competitor content, and ranks them by value.
Social post drafts
Posts and captions for Instagram, LinkedIn, Facebook and TikTok, written to each platform's format and lined up against your content calendar.
Blog and article drafts
Outlines and full drafts built on your research and expertise, with internal links and a clear structure for search.
Product and category copy
Descriptions for Shopify or WooCommerce products and collections, written from your specs in a consistent format and voice.
Email and newsletter drafts
Newsletter and campaign drafts that pull in new products, posts and offers, ready for your team to edit and send.
Done properly.
The details that decide whether AI content engines pays off.
Your expertise, organised for AI.
The engine works from a knowledge base of your products, customer questions, past content and opinions, which gives drafts real substance. Customer names and personal details are removed before anything reaches the AI, in line with UK GDPR.
Content sources
Brand voice guideProduct catalogueCustomer FAQsSales call notesReviewsGoogle Search ConsolePast blog postsNotionGoogle Drive
A person signs off every piece.
Drafts land in a review queue in Notion, Airtable or Google Docs. An editor checks facts, sharpens the writing and approves it, and only then is it scheduled or published.
Weekly content run
TriggerMonday research run
TaskAI drafts posts and blog
ReviewEditor checks and edits
PostScheduled to channels
ReportWeekly content summary
How it works.
Clear steps, and you approve each one before we move on.
- 01
Voice
We build a brand voice guide from your best existing writing.
- 02
Research
We map the topics, questions and keywords your customers search for.
- 03
Build
We set up the engine, knowledge base and review queue in your tools.
- 04
Edit
A person edits and approves every draft before it is published.
Example project
A skincare brand struggling to post consistently
A small skincare brand knows it should post weekly and blog regularly, but the founder writes everything and falls behind in busy months. Product pages are thin and the tone varies between pieces.
What we would do
- Write a voice guide from the founder's best posts
- Research the questions customers ask about ingredients
- Set up weekly drafts for social and blog
- Route every draft to an editor for approval
An illustration of how we would approach it, not a client result.
What you would get
- A brand voice guide
- A rolling content calendar
- Weekly social and blog drafts
- Rewritten product descriptions
Related work.
Projects where we did this kind of work.
Own product · iOS and Android app
RepCam AI
A fitness app that counts your reps through the camera, with challenges and daily drops.
Read the case studyOwn product · Web app
InfinityFX
Forex market analysis with AI-written explanations and Stripe subscriptions.
Read the case studyQuestions, answered.
Will AI content hurt our SEO?
Google says it rewards helpful, high-quality content however it is produced. We use AI for research and first drafts, and a person adds expertise, checks facts and edits before anything is published.
Will it sound like us?
That is the purpose of the voice guide. We build it from your best writing, test drafts against it and refine it with your feedback, so drafts need lighter edits over time.
Who owns the content?
All drafts, the voice guide and the knowledge base are yours to publish, edit and reuse. They live in your own accounts, so you keep them if you stop working with us.
How much does a content engine cost?
Setup is quoted after a short call, with a fixed price agreed before we start. Running the engine, with editing and monthly improvements, is a fixed monthly fee.
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Every part of AI, run by the same team. See the overview
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Keep your content calendar full.
Tell us what you need. Charlie will come back with a plan and a price, usually within one working day.
hello@infinity.agency